globalism media Flashcards
what are the two view points of globalism
pessimist globalist
hyper globalist
how can the new media be linked to globalisation
the development of the new media increases interconnetions between people globally
why is media promoted as a “Global industry”
Strinati- media is a global industry, promoting other global industries through adverts or promotion
what is the main view of cultural imperialism, and what type of globalist believes in it
cultural imperialism- process of western world dominating the world via the media, contributes to Americanisation
folllowed by pessimist globalist
due to conglomerates economic power, how are they able to dominate globally
they can use big media production like big stars or big funds to dominate norms transmitted in newspapers etc. on an international scale
how does advertising allow cultural imperialism
dominates what people read all the time, adverts can be fueled by movies, tv etc.
allowing people to be influenced to purchase western products and boost their economic power
what is cultural homogenisation?
Naomi Klein
local, small cultures. For example, small businesses selling local cultural products
murdered by big brands
what is cultural hybridisation, and who is it followed by
means a multidirectional flow, where globalisation allows many cultural elements to blend into one, to create cultural diversity
hyperglobalist
what is ritzers theory on mcdonalds
Mcdonaldisation
global company which takes American menu and takes it to different countries, to cause cultural homogenisation.
how is Ritzer’s theory of McDonalds criticised
McDonalds actually have a different menu for each country and involve their cultural foods showing it is a global brand and increasing cultural hybridisation
e.g. Egypt menu has falafel
what are the criticisms of cultural hybridisation/ hyperglobalists
- fail to see western economy dominates globally due to economic power
- western culture exploits other cultures for profit
