Overview

Question 0

A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace

Answer 0

Production orientation

Question 1

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer clients, partners, and society at large

Answer 1

Marketing

Question 2

The ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits

Answer 2

Sales orientation

Question 3

The idea that the social and economic justification for an organizations existence is the satisfaction of customer wants and needs while meeting organizational objectives

Answer 3

Marketing concept

Question 4

A philosophy that assumes that a sale does not depend if an aggressive sales force but rather on a customers decision to purchase a product; it is synonymous with the marketing concept

Answer 4

Marketing orientation

Question 5

The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals’ and society’s long tern interests

Answer 5

Social marketing orientation

Question 6

The relationship between benefits and the sacrifice necessary to obtain those benefits

Answer 6

Customer value

Question 7

Customers evaluation of a good or service in terms of whether it had met their need and expectations

Answer 7

Customer satisfaction

Question 8

A strategy that focuses on keeping and improving relationships with current customers

Answer 8

Relationship marketing

Question 9

Delegation of authority to solve customers problems quickly - usually by the first person the customer notifies regarding the problem

Answer 9

Empowerment

Question 10

Collaborative efforts of people to accomplish common objectives

Answer 10

Teamwork