Ethics/social Responsibility Flashcards
Values and standards enforceable by the courts
Laws
The moral principles or values that generally govern the conduct of an individual or a group
-the standard of behavior by which conduct is judged
Ethics
The rules people develop as a result of cultural values and norms
Morals
Three levels of ethical development
Preconventional morality
Conventional morality
Post conventional morality
A guideline to help marketing mangers and other employees make better decisions
Code of ethics
A law that prohibits US corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries
Foreign Corrupt Practices Act (FCPA)
A business’s concern for society’s welfare
Corporate social responsibility
CSR
The idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time
Sustainability
A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure
Pyramid of corporate social responsibility
The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
Green marketing