Outcome #3

Question 1

sales promotion

Answer 1

special incentives that encorage that encourage sales

ussually with personal sales

Question 2

Consumer sales Promotions PAT 1

Answer 2

Coupons // Stimulate demand// A encourage retail// D low redemptions rates

Deals/ Encourage trial// A Reduce consumer risk// D reduce perception of value

Premiums // Build good will // A increase % of value // D Cust buy for the premium

Contest // Increase consumer involvement // A Generate excitement // D Require creativity

Sweepstakes// A Minimize brand switching // D Sales often decline afterward

Question 3

Consumer sales Promotions PAT 2

Answer 3

Samples// Encourage trial // A offer direct involvement/// D higher cost to the firm

Loyalty Programs // encourage repurchase // A create loyalty // D higher cost to the firm

POP display // Increase brand trial /// A. high visibility // costly to the firm

rebates // Stimulate demand // A. Increase value perception // D May advance future sales

Question 4

Coupons

Answer 4

Used by manufact. and retailers

newspapers, magazine, inserts, on products,

Commonly used in supermarket, deparment stores, restaurants

Question 5

Deals

Answer 5

short-term price reduction that can take several forms, such as:
“featured price” (a price lower than the regular price);
a “buy one, get one free” offer; or a certain percentage “more free” offer contained in larger packaging.

Question 6

Premiums

Answer 6

An item offered for free or at a bargain price to reward some type of behaviour, such as buying, sampling, or testing.

Question 7

Contest

Answer 7

A brand-sponsored competition that requires some form of skill or effort.

Question 8

sweepstakes

Answer 8

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.

Question 9

Samples

Answer 9

Offers potential customers the opportunity to try a product or service before they make a buying decision.

Question 10

Loyalty programs

Answer 10

Specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time.

Question 11

POP

Answer 11

A merchandise display located at the point of purchase, such as at the checkout counter in a grocery store.

Question 12

Rebates

Answer 12

A particular type of price reduction in which a portion of the price is returned by the seller to the buyer

Question 13

Discount and allowances

Answer 13

maintain or increase inventory level in the distribution Channel

Retailer receive product free

Question 14

Cooperative adversitsing

Answer 14

Generally, manufactures will pay 50 on adverstising

Question 15

Sales force training

Answer 15

Manufacturers offer train salesforce of the retailer

Question 16

pop-up stores

Answer 16

temporary storefronts that exist for only a limited time and generally focus on a new product offered by a retailer, manufacturer, or service provider; give consumers a chance to interact with the brand and build brand awareness.

Question 17

cross-promoting

Answer 17

Efforts of two or more firms joining together to reach a specific target market.

Question 18

Evaluate trade promotion

Answer 18

Realized margin for the promotion
Cost of additionatl inventory
Long impact on sales of the promotion
Additional sales made to the customer