Outcome #3 Flashcards
sales promotion
special incentives that encorage that encourage sales
ussually with personal sales
Consumer sales Promotions PAT 1
Coupons // Stimulate demand// A encourage retail// D low redemptions rates
Deals/ Encourage trial// A Reduce consumer risk// D reduce perception of value
Premiums // Build good will // A increase % of value // D Cust buy for the premium
Contest // Increase consumer involvement // A Generate excitement // D Require creativity
Sweepstakes// A Minimize brand switching // D Sales often decline afterward
Consumer sales Promotions PAT 2
Samples// Encourage trial // A offer direct involvement/// D higher cost to the firm
Loyalty Programs // encourage repurchase // A create loyalty // D higher cost to the firm
POP display // Increase brand trial /// A. high visibility // costly to the firm
rebates // Stimulate demand // A. Increase value perception // D May advance future sales
Coupons
Used by manufact. and retailers
newspapers, magazine, inserts, on products,
Commonly used in supermarket, deparment stores, restaurants
Deals
short-term price reduction that can take several forms, such as:
“featured price” (a price lower than the regular price);
a “buy one, get one free” offer; or a certain percentage “more free” offer contained in larger packaging.
Premiums
An item offered for free or at a bargain price to reward some type of behaviour, such as buying, sampling, or testing.
Contest
A brand-sponsored competition that requires some form of skill or effort.
sweepstakes
A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.
Samples
Offers potential customers the opportunity to try a product or service before they make a buying decision.
Loyalty programs
Specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time.
POP
A merchandise display located at the point of purchase, such as at the checkout counter in a grocery store.
Rebates
A particular type of price reduction in which a portion of the price is returned by the seller to the buyer
Discount and allowances
maintain or increase inventory level in the distribution Channel
Retailer receive product free
Cooperative adversitsing
Generally, manufactures will pay 50 on adverstising
Sales force training
Manufacturers offer train salesforce of the retailer
pop-up stores
temporary storefronts that exist for only a limited time and generally focus on a new product offered by a retailer, manufacturer, or service provider; give consumers a chance to interact with the brand and build brand awareness.
cross-promoting
Efforts of two or more firms joining together to reach a specific target market.
Evaluate trade promotion
Realized margin for the promotion
Cost of additionatl inventory
Long impact on sales of the promotion
Additional sales made to the customer
