Outcome # 2 Flashcards
1
Q
regulation of advertising
A
Mix formal laws and informal restrictions
2
Q
Competition Bureau
A
enforces federal laws
misleading and deceptive marketing strategies
3
Q
CRTC
A
Regulates and supervise all aspects of Canadian broadcasting
4
Q
Health Canada food and drugs act
A
Regulates drug, food, cosmetics and medical devices
5
Q
Adverstisig standard canada
A
Monitors voluntary advertising industry codes
6
Q
Deceptive advertising
A
A representation, omission, act, or practice in an advertisement that is likely to mislead consumers acting reasonably under the circumstances.
7
Q
Puffery
A
The legal exaggeration of praise, stopping just short of deception, lavished on a product.
