Outbound call

Question 1

Basic Script

Answer 1

Hi, ______

ID SELF:
This is Jonas from Gray’s Studio. I’m not sure if you’re familiar with us—we are a major lead generation advertising agency in West Texas.

(optional)
We've worked with 
- Amarillo Community Federal Credit Union
- Western Bowl
- Dr. Street Dentist Office

REASON:
The reason I’m calling you specifically today is that we’ve been working with a lot of TIRE AND WHEEL SHOPS like yours that use SNAP FINANCE to help them get many more finance applications and therefore, many more customers and much more profitable sales every week.

TRANSITION:
Just curious, what are you doing right now to get finance applications?

Question 2

Turn Around

Answer 2

—— TURN AROUND ——
You know, some of our best customers told us that before they saw how we could help them.

Just curious, have you ever worked with a lead generation agency before?

—— ANY RESPONSE ——
Gotcha, well, that’s why we really should be talking because we’ve helped a lot of people in your situation.

Would it be helpful if I told you a little bit about what we do?

Question 3

Benefits

Answer 3

We have a …

• Proven system that will start getting you customers in as little as 24 hours
  As soon as you tell us to turn on the lead generation advertising, you’ll start getting results. You might get so much results that you need us to turn off or scale down the advertising.
• Start advertising for $20/day plus our monthly management fee. You can spend as much as you want on advertising, our management fee doesn’t change. That way you can scale it however you need.
• Speaking of our management fees, that’s what we charge to create and manage the ads for you, including all the complicated tech stuff so you don’t have to mess with any of it. It’s all hands off. All you worry about is taking care of the new customers you’re getting. We have multiple options for these that fit multiple budgets.
• No contracts
  Everything is month to month. If for some reason it’s not working out, you can cancel and there’s no penalties or downside for you.
• Zero-risk, money back guarantee
  If we don’t get you results, we’ll refund our management fee.

By the way, there are no advertising agencies that do this. They just want to take your money. They don’t care about the results you’re actually getting. That’s what makes us unique. We want to get you real results so you’ll keeping using us for the long term. The only way for us to keep you long term is for us to make you money. Much more money than what we cost.

Think of us as a part time employee that brings you a lot of extra deals every month.

Does that make sense?

Question 4

Closing

Answer 4

Does that make sense?

YES

Great. I think it makes sense for us to get together.

The next step is we can have a short meeting to go over what’s important to you and discuss the details of what package you want. Probably only need about 30 minutes.

What does your schedule look like?

___

Do you want to meet in person or digitally?

Question 5

“SEND ME SOME LITERATURE.”

Answer 5

Can’t we just get together? How about next Tuesday at 3:00?

Question 6

LAST DITCH — BUT TASTEFUL

Answer 6

Well, that’s okay, let’s get together anyway.

Question 7

“I’M TOO BUSY.”

Answer 7

Mr. Jones, the only reason I was calling was to set an appointment. Would next Tuesday at 3:00 be okay?

Max number of responses to try turn around at this point: 3
Call back

Question 8

“I’M NOT INTERESTED.”

Answer 8

Well, Mr. Jones, a lot of people had the same reaction you did when I first called—before they had a chance to see how what we could do will benefit them.

— NAME DROP —

TIRE & WHEEL

• Highway Autoworks (Denver)
• Crowley Tire & Auto Service (Crowley, TX)
• KC Tires & Wheels (Albuquerque, NM)
• Wheel and Tire World of Pueblo (Pueblo, CO)

FURNITURE
- House of Furniture (Lubbock, TX)

… all had the same reaction you have before they had a chance to see what we could benefit you.

Question 9

“NO THANKS, I’M HAPPY WITH WHAT I HAVE.”

Answer 9

You know something, Mr. Jones, that’s great that you’re happy with what you have.

A lot of the other Tire and Wheel shops we’ve worked with—

— NAME DROP —

TIRE & WHEEL

• Highway Autoworks (Denver)
• Crowley Tire & Auto Service (Crowley, TX)
• KC Tires & Wheels (Albuquerque, NM)
• Wheel and Tire World of Pueblo (Pueblo, CO)

FURNITURE
- House of Furniture (Lubbock, TX)

have said the same thing before they had a chance to see how our program would complement what they were doing in-house.

You know something, we should get together. How about next Tuesday at 3:00?