Other review stuff

Question 1

Gutenberg

Answer 1

printing press

Question 2

File Farnsworth

Answer 2

created the tv, byu alum, professor is related to him

Question 3

Uses and gratificaitons theory

Answer 3

approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass comm. Diverging from other media effect throeies that question what does media do to people

Question 4

Yellow journalism

Answer 4

type of journalism that presents little or no legitimate well-researched news and instead uses eye-castching headlines to sell more newspapers. Exaggeration, scandal-mongering, sensationalism. Yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.

Question 5

product placement

Answer 5

product placed in a media. It can be radio, a movie, tv show. You will always see it in movies.

Question 6

Media bias

Answer 6

the bias or percieved bias of hournalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered
Fox is conservative
CNN is liberal

Question 7

Penny press

Answer 7

Newspapers were cheap, tabloid style. Revolutionary in making the news accessible to the middle class. Mass production of inexpensive news papers

Question 8

Broadcasting

Answer 8

It is idea of transmitting info/news through tv and radio to certain audience
Used for sharing info, entertaining
It has changed over the years by…
How has it impacted society? More people can watch the news, can listen while they are on their way to work

Question 9

Time shift

Answer 9

process whereby a radio or television broadcast is recorded and played back at a different time, and format shifting where media files are converted in to different formats

Question 10

Place shift

Answer 10

allows media such as music or films which is stored on one device to be accessed from another place through another device

Question 11

Space shifting

Answer 11

frequently done through computer networks, for example by viewing a television braodcast from a wifi equipped thing. You change the place, locaiton of the media

Question 12

Types of journalism

Answer 12

alternative/radical
public
citizen

Question 13

alternative journalism

Answer 13

radical journalism. Roots go back to UK

Question 14

public journalism

Answer 14

civic journalism. Less radical approach. Strives to be more nuanced reporting that avoids framing in terms of conflict and extreme. What we see today.

Question 15

citizen journalism

Answer 15

it is the people. What are people posting?

Question 16

Changes in modern journalism

Answer 16

everything has gone digital. Print journalism is still there but it is dying.

Question 17

Media habits

Answer 17

change dover time with media created. People don’t read the newspaper anymore, cds arent used anymore. This will probably be a short response question.
Our habits have changed as things have gotten smaller. Social media has changed. AIM to messenger, now to facebook.

Question 18

Types of advertising

Answer 18

Print: newpspaers, magazine ads
Outdoor: billboards
Social media
Alternative/guerilla: using art and abstract ideas to advertise like that canine treatment
Radio
Tv
Intenretdigital
Direct response: mailed advertisments

Question 19

Interactivity

Answer 19

very effective in advertising, mades social media the social media we know. Look this up. Example is youtube videos

Question 20

Video game addiction

Answer 20

you can lose yourself, virtual reality games can give you sense of reality, RPG can be dangerous if we create a new “us”

Question 21

Augmented reality

Answer 21

a live direct or indirect view of a physical, real-world environment whose elements are augmented or supplemented by a comuper-generated sensory input such as sound, video, graphics or GPS data page 181

Question 22

Gramification

Answer 22

application of typical elements of game playing to other ares of actiivty typically as an online marketing technique to encourage engagement with a product or service. on page 180