Other review stuff Flashcards
Gutenberg
printing press
File Farnsworth
created the tv, byu alum, professor is related to him
Uses and gratificaitons theory
approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass comm. Diverging from other media effect throeies that question what does media do to people
Yellow journalism
type of journalism that presents little or no legitimate well-researched news and instead uses eye-castching headlines to sell more newspapers. Exaggeration, scandal-mongering, sensationalism. Yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.
product placement
product placed in a media. It can be radio, a movie, tv show. You will always see it in movies.
Media bias
the bias or percieved bias of hournalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered
Fox is conservative
CNN is liberal
Penny press
Newspapers were cheap, tabloid style. Revolutionary in making the news accessible to the middle class. Mass production of inexpensive news papers
Broadcasting
It is idea of transmitting info/news through tv and radio to certain audience
Used for sharing info, entertaining
It has changed over the years by…
How has it impacted society? More people can watch the news, can listen while they are on their way to work
Time shift
process whereby a radio or television broadcast is recorded and played back at a different time, and format shifting where media files are converted in to different formats
Place shift
allows media such as music or films which is stored on one device to be accessed from another place through another device
Space shifting
frequently done through computer networks, for example by viewing a television braodcast from a wifi equipped thing. You change the place, locaiton of the media
Types of journalism
alternative/radical
public
citizen
alternative journalism
radical journalism. Roots go back to UK
public journalism
civic journalism. Less radical approach. Strives to be more nuanced reporting that avoids framing in terms of conflict and extreme. What we see today.
citizen journalism
it is the people. What are people posting?
Changes in modern journalism
everything has gone digital. Print journalism is still there but it is dying.
Media habits
change dover time with media created. People don’t read the newspaper anymore, cds arent used anymore. This will probably be a short response question.
Our habits have changed as things have gotten smaller. Social media has changed. AIM to messenger, now to facebook.
Types of advertising
Print: newpspaers, magazine ads Outdoor: billboards Social media Alternative/guerilla: using art and abstract ideas to advertise like that canine treatment Radio Tv Intenretdigital Direct response: mailed advertisments
Interactivity
very effective in advertising, mades social media the social media we know. Look this up. Example is youtube videos
Video game addiction
you can lose yourself, virtual reality games can give you sense of reality, RPG can be dangerous if we create a new “us”
Augmented reality
a live direct or indirect view of a physical, real-world environment whose elements are augmented or supplemented by a comuper-generated sensory input such as sound, video, graphics or GPS data page 181
Gramification
application of typical elements of game playing to other ares of actiivty typically as an online marketing technique to encourage engagement with a product or service. on page 180
