Chapter 1. Intro to current mass comms

Question 1

message

Answer 1

encode, send, decode, interpret

Question 2

Verbal communication

Answer 2

oral communication. use of sound and words to express yourself. Talking

Question 3

nonverbal communication

Answer 3

using gestures and mannerisms to express yourself. Sign language. Giving a gift

Question 4

Kinesics

Answer 4

body language

Question 5

Proxemics

Answer 5

space between you and others,

Question 6

Oculesics

Answer 6

use of eyes

Question 7

Olfactics

Answer 7

use of smell

Question 8

Haptics

Answer 8

touch

Question 9

Objectives

Answer 9

use of objects “hat tipping instead of using voice to say hello”

Question 10

Vocalics

Answer 10

not what you say but HOW you say it

Question 11

Mass Communication

Answer 11

Any technology based means of communicating between large numbers of people distributed widely over space and time.

Question 12

General Mass Media Theory

Answer 12

Communication flow is largely one way from sender or course to audience
Communication is from one or a few to many like instagram posting, etc
Communication is anonymous personal connection with source is rare example: reading a ny times article, we don’t know people who wrote it
Audiences are seen as passive recipients of messages and provide little interaction/feedback (EX: General Conference)

Question 13

convergence

Answer 13

merging two or more things into one, into one place/platform
3 types are technical, cultural, economic
Determines how we use media. Now there are ads on Facebook

Question 14

technical convergence

Answer 14

Specific types of media, print, audio, video, all converging into a digital form. impacts how media is used. Taking a traditional form of media like a paper nook and a kindle (multiple books in one source)

Question 15

economic convergence

Answer 15

impacts organizational changes: Merging of internet companies with traditional media companies. 6 Corps that control the world: Example: Disney owns ABC, ESPN, PIXAR, MIRAMAX, Marvel Studios. This is also an example of consolidation

Question 16

cultural convergence

Answer 16

Attitude or values are changed. Technology changes and bridges gaps in our culture and how we perceive other cultures. i.e.: Honey Boo Boo, Duck Dynasty.

Question 17

functions of media

Answer 17

entertainment, surveillance, correlation, cultural transmission

Question 18

entertainment as a function of media

Answer 18

perpetuate stereotypes, promotes escapism (disconnecting to your world around you and focusing on for example: stars of gossip girl, etc), cheap vs fine art, embedded with cultural values and symbols

Question 19

surveillance as function of media

Answer 19

Journalism leaking information. Legit definition: the journalism function of mass communication, which provides info about the processes, issues, events, and other developments in society; verifying actual evidence through photography

Question 20

correlation as function of media

Answer 20

The ways in which media interpret events and issues and ascribe meanings that help individuals understand their roles within the larger society and culture. ex: planned parenthood. who’s side are you on?

Question 21

cultural transmission as function of media

Answer 21

Dominant culture and subcultures are transferred from one generation to the next or to immigrants. When someone moves to America they start to consume media to know what is acceptable,etc. This creates a homogenized culture.

Question 22

Glass Technology

Answer 22

video of future people
very good example of convergence
technology is apart of everything