chapter 2. media literacy

Question 1

Media literacy is

Answer 1

Ability to analyze media content critically and identify political/social messages, ownership stereotypes and bias
· When we analyze media content critically by considering its presentation and underlying messages
· Being me This impacts how we consume media, who influences media creation, and how we perceive the world around us.

Question 2

Media Literacy Skills

Answer 2

Consider source behind media
· Examine framing of media content
· What stereotypes are presented
· Question the media ecosystem
· Make the media

Question 3

Semiotics

Answer 3

Study of signs or symbols
· Helps us understand the process of communication and how meaning is generated
· Images of things signify certain things. Associating a rose with romance and love, etc.

Question 4

Framing

Answer 4

· How messages are packaged and communicated can influence our attitudes/actions
· Says we must classify, organize and interpret things into frameworks to simplify/complex our lives
· Examples: how Elementary and Secondary Education Act was changed to No Child Left Behind Act

Question 5

Media oligopoly

Answer 5

· When media ownership and diversity is severely limited because it is ran by just a few media groups see economic convergence
Media bias
· How info may be skewed toward a particular viewpoint

Question 6

Media Grammar

Answer 6

· “The rules by which a medium presents itself and is used and understood by the audience”
example: songs on radio are usually only 4 minutes.
Conventions, understood as rules, governing how content is presented in a given medium

Question 7

Print Media

Answer 7

Print to picture ratio in newspapers
Information organized by importance (Digital media grammar)
Hypertexts/hyperlinks
Shortened language: loss of punctuation