Other Data Terms

Question 1

What you normally think of when you hear data. It is columns and rows which a computer can easily search. It will usually contain things like dates, phone numbers, names, order ids, etc. It can easily be processed and analysed by data analysis tools.

Answer 1

Structured Data

Question 2

What sources can Structured Data come from?

Answer 2

Humans or Machines

Question 3

What formats can Structured Data come in?

Answer 3

CSV files, XML, Google Sheets

Question 4

Give an example of Structured Data

Answer 4

Dates, phone numbers, credit card numbers, customer names

Question 5

Does not easily put into a table, things like audio or video files, images for example. These are difficult for a machine to search but there are ways and methods of doing this. For example, you may have heard of facial recognition software - this can analyse this type of data using algorithms.

Answer 5

Unstructured data

Question 6

What sources can Unstructured Data come from?

Answer 6

Humans or Machines

Question 7

What formats can Unstructured Data come in?

Answer 7

images, audio, .txt files

Question 8

Give an example of Unstructured Data

Answer 8

Text files, email messages, audio files, video files

Question 9

Data owned by organisations and have trademarks on it. You can broadly divide into two categories- operational and administrative.

Answer 9

Internal Data

Question 10

What sources can Internal Data come from?

Answer 10

Directly generated from the company with sales reports, financial documents, HR resources, or elsewhere

Question 11

What formats can Internal Data come in?

Answer 11

Excel spreadsheets, HR tools, etc.

Question 12

Give an example of Internal Data

Answer 12

HR data, payroll, purchase data

Question 13

Any type of data that has been captured, processed, and provided from outside the company.

Answer 13

External Data

Question 14

What sources can come from?

Answer 14

An external provider outside your organisation

Question 15

What formats can come in?

Answer 15

Reports, CSV, Excel spreadsheets

Question 16

Give an example of

Answer 16

You are running a campaign and purchase a list of emails from another business. You are looking at trends in the industry and you use data provided from another institution.

Question 17

Data that describes qualities or characteristics and can be categorised.

Answer 17

Qualitative data

Question 18

What sources can Qualitative data come from?

Answer 18

Questionnaires, customer feedback forms, reviews, interviews, focus groups, observations

Question 19

What formats can Qualitative data come in?

Answer 19

Words, text, image, video, audio

Question 20

Give an example of Qualitative data

Answer 20

Notes from a focus group, open-ended responses, answers to a survey that lists characteristics.

Question 21

Data that is numerical and can be evaluated. Easy for a computer to read and be analysed with machine learning.

Answer 21

Quantitative data

Question 22

What sources can Quantitative data come from?

Answer 22

Surveys, questionnaires, any platform that can export numerical data

Question 23

What formats can Quantitative data come in?

Answer 23

Numbers, an Excel file, a table in a Word document, anything that can present numbers

Question 24

Give an example of Quantitative data

Answer 24

The number of cars in a parking lot, the number of books you own, the temperature during the week.