Data Concepts

Question 1

Data that helps a business measure certain aspects of their operations. Businesses often use these strategically to achieve success, grow, and optimise their customer journey

Answer 1

Data metrics

Question 2

A process of inspecting, cleaning, transforming, and modelling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Answer 2

Data analysis

Question 3

The representation of data through the use of common graphics, such as charts, plots, infographics, and even animations. These visual displays of information communicate complex data relationships and data-driven insights in a way that is easy to understand.

Answer 3

Data visualisation

Question 4

The process of collecting and submitting data to produce accurate analyses.

Answer 4

Data reporting

Question 5

The process of cleaning and unifying messy and complex data sets for easy access and analysis.

Answer 5

Data wrangling

Question 6

Changing the way data is organised into rows and columns.

Answer 6

Data reshaping

Question 7

Numerical or non-numerical information that is (1) collected from multiple sources and/or on multiple measures, variables, or individuals and (2) compiled into data summaries or summary reports, typically for the purposes of public reporting or statistical analysis.

Answer 7

Aggregate Data

Question 8

A goal-setting framework for defining and tracking objectives and their outcomes.

Answer 8

OKRs (Objectives and Key Results)

Question 9

A measurable value that demonstrates how effectively an organisation is achieving a key business objective.

Answer 9

KPIs (Key Performance Indicator)