Other Flashcards
What are the video ad formats available in Youtube?
Skippable in-stream Non-skippable in-stream In-feed video Bumper ads Outstream ads Mastead ads
What does impression (in fb) mean?
The total # of times your content was displayed to people or shows up in someone’s timeline (regardless of click)
What does reach mean?
The # of unique people who saw/viewed your content
What does frequency mean?
The average # of times people have seen your ads
What does Landing Page Views mean?
When a user successfully lands on your URL page after clicking a link in your ad
What do you need to be able to do Landing Page Views?
A FB Pixel must be installed
What is a Link Click?
Measures all clicks on links that drive users to a destination on/off of FB
What is a Campaign?
The highest level of organization, the overarching goals for your nonprofit
What are ad groups?
the way in which you group together ads after the same theme of search traffic and keywords that are being sent to the same landing page
What are keywords?
phrases used to match your ads with the terms people are searching for
What are extensions?
Provide further info about your org, services, or products and increase clickthrough with ads
What is an organization in GAnalytics?
An organization represents a company, and lets you access your company’s product accounts (e.g., Analytics, Tag Manager, Optimize),
What is an Account in Google Analytics?
An account is your access point for Analytics. One or more Analytics accounts can belong to an organization.
What is a property in Google Analytics?
A property is a website, mobile application, or device
What is a View in Google Analytics?
A view is your access point for reports; a defined view of data from a property. You give users access to a view so they can see the reports based on that view’s data
