Google Analytics Flashcards
1
Q
What are the 3 things involved in tracking events?
A
Category (type of event, like an email sign up)
Action (Subscribe)
Label (Scroll box)
2
Q
What is a Tag?
A
Package of info from website to Google Analytics or Facebook
3
Q
What are the 3 things included in a tag?
A
- Category
- Action
- Label
4
Q
What is an example of a Category?
A
Form Submission
5
Q
What is an example of an action?
A
Submitting a form
6
Q
What is an example of a label?
A
Form ID
7
Q
What is a Trigger?
A
Something that listens on a website and triggers a tag when action has happened
8
Q
What is a container?
A
of websites that you have that contains tags, triggers, variables
