Facebook

Question 1

What does a FB Business manager do?

Answer 1

Manages FB page + Ad Account + FB Pixel

Question 2

What is the campaign structure for FB?

Answer 2

Campaign > Ad Set > Ad

Question 3

What does a campaign build look like in FB?

Answer 3

Campaigns, 3-4 Ad sets, 3-4 Ads

Question 4

How much money should you be sending per ad set?

Answer 4

$1 per day per ad set

Question 5

What are the types of audiences on FB?

Answer 5

Interest
Socially Engaged
Website Remarketing
Customer Lists
Lookalike Audiences

Question 6

How many people should you aim to be in your audience?

Answer 6

100-300/400K

Estimated daily results 500+

Question 7

What does ThruPay mean?

Answer 7

If someone watches the whole video

Question 8

What should you do when you’re optimizing a campaign?

Answer 8

Check budget and ad rejects, change budget only +-20

Check campaign

Question 9

What does it mean when it says Learning Limit?

Answer 9

Not enough money in ad

Or you recently edited the ad

Question 10

What should you do when you want to A/B test an ad?

Answer 10

Duplicate the ad that is performing well

Put in the title what you changed

Question 11

What does ad frequency mean?

Answer 11

of times a person sees an ad (aim for 1-3)