Organisations and online communities Flashcards
1
Q
Organisations use online communities to:
A
- Attract new customers
- Increase customer loyalty
- Create an emotional connection
2
Q
Ease of use
A
Software should be modern, engaging and user friendly
3
Q
Improving performance
A
- Images/Videos have a small file size
- Using a quick web server
4
Q
Improving productivity
A
Tweetdeck/Hootsuite which allows multiple account monitoring
5
Q
To measure online success…
A
Look at page likes, page reach, reposts
6
Q
Steps to prevent hacking
A
- Strong passwords
- Two factor auth
- Audit logs
7
Q
Why websites crash
A
- Programming bugs
- Lost connection to server
- Too much traffic
- DDoS (Distributed Denial of Service attacks)
8
Q
Availability for management
A
Many organisations employ people 24/7 in different time zones
9
Q
Accessibility
A
- Alt text
- Captions
- Zoom
- Keyboard shortcut
10
Q
Cost
A
- Employees
- Cost for influencers
- Advertising (Cost per click)
- Outsource management to external company
11
Q
Implementation
A
Timescales, Testing (media may need to be approved) Many things are done at once
12
Q
Replace or Integrate?
A
E.g.
Replace: Send emails instead of letters in post
Integrate: Send emails and keep sending letters as well
