Interacting with Online Communities

Question 1

Blogging

Answer 1

Regularly updated websites that follows a discussion

Question 2

Microblogging

Answer 2

Short, frequent post, designed for audience to react quickly

Question 3

Influencers

Answer 3

Person who influences potential buyers of a product/service

Question 4

Wikis

Answer 4

Websites that are developed collaboratively by public/community. Anyone can edit

Question 5

Online communication

Answer 5

Chat rooms (Allow for comments and search through comments in history e.g. WhatsApp)

Question 6

Podcasts

Answer 6

Audio files of people talking about 1 topic, could be done through dedicated app or streamed

Question 7

Podcasts

Answer 7

Audio files of people talking about 1 topic. Could be listened to on dedicated apps or streamed

Question 8

Online community use

Answer 8

Often used by individuals, to stay up to date/fill up spare time/entertainment

Question 9

User experience

Answer 9

• Performance (response time/data usage)
• Availability (reliable connection?/redundancy used?)
• Ease of use
• Accessibility

Question 10

Poor UI

Answer 10

Design may be interest of company, not the user (e.g. adverts everywhere)

Question 11

Other implications

Answer 11

• Meeting needs
• Costs
• Privacy
• Security

Question 12

Externalities

Answer 12

• Costs that people have to pay (e.g. internet/devices)

- Use of social media can lead to anxiety/depression & use of phones in car can lead to medical/law costs