Order Management Guides Flashcards
1
Q
MSRP
A
The manufacturer’s suggested retail price (MSRP) is the price that a product’s manufacturer recommends it be sold for at point of sale.
2
Q
MAP price
A
A MAP price is a minimum amount that resellers agree not to advertise below. For example, if a backpack company sets a MAP price of $50 for its best selling item than all resellers including brick and mortar stores and Amazon resellers are obligated to advertise this product at $50 or more.
