Kibo Real Time Individualisation

Question 1

Kibo RTI

Answer 1

Kibo Real-Time Individualization (RTI) delivers truly individualized experiences to each customer, across all devices

Question 2

Typical RTI use cases include:

Answer 2

Ad Landing Pages
Homepage Banners and Promotions
Homepage Product Recommendations
Null Search Results
Category Pages
Product Detail and Cart Recommendations
On-Open Email Content

Question 3

How is Kibo RTI built

Answer 3

Kibo RTI is built on an extensible, big data framework that supports the processing and storage of extremely large data sets in a distributed computing environment. Proven technologies including Hortonworks Hadoop, Cassandra, and Spark drive big data modeling, reporting data aggregation, and customer data processing. Kibo RTI has a unique real-time tier that stores models and data in memory. This real-time access system allows for extremely fast response times for complex queries, including site or app context data and unique customer data. All requests to the RTI system can be managed via REST APIs, allowing for complete control of front-end systems