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MIL > OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION > Flashcards

OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION Flashcards

1
Q

is about
community and
relationships.

A

Social media

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2
Q

Eight social media
workplace opportunities:

A

Promote your company’s brand

Engage your customers

Improved recruiting techniques

Employees engagement

Cost effective

Share information about your company

An opportunity to listen

Thought leadership

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3
Q

the precise meaning of the term can be disputed, we can speak of there being a ____ when something at
issue is widely considered to be essential to longer term welfare of society and its members

A

“public interest”

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4
Q

Three main
functions of
media:

A

Political

Social-cultural

Economic

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5
Q

has changed the
way we interact
with friends and
associates.

A

Social networking

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6
Q

5 social networks,
like ___ play a
significant role in
our lives, they are
also a high risk for
security threats.

A

Facebook,
Twitter, YouTube,
Four-square, and
Google+,

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7
Q

The Top Five
Security Online
Threats:

A

Having a stolen
identity

Getting your
computer or
social profile
hacked

Inadvertently
letting stalkers
find you

Letting burglars
know your
whereabouts

Becoming over
confident

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8
Q

7 Social Media Risks

A

Realizing that
anything can leak
out

Do not over
promote

Do not over post

Keep the negativity
at bay

Do not post sexual,
religious, political
and graphic
material

Never fight with
anyone on social
networks

Take legal action in
private if necessary

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9
Q

These sites are used for
business networking and job hunting. Many people consider them to be customer lead generation vehicles as well.

A

LinkedIn, Fast Pitch and Plaxo.

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10
Q

sales and marketing professionals can
use social media to introduce and promote new products and services in a
way that increases a potential target exponentially.

A
  1. Promote your company’s brand-
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11
Q

whatever your company sells, whether a product or service, it has a customer base that
can be engaged through social media. But the manner of ____ is unique because social media has revolutionized
the style of business-to-customer communications.

A

Engage your customers-

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12
Q

are increasingly turning to social media sites to attract and recruit
top talent. In order to avoid being barraged with hundreds of resumes submitted by unqualified candidates, recruiters
are choosing to perform targeted searches on professional social media sites, such as LinkedIn.

A

Improved recruiting techniques-

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13
Q

allow organizations to improve communication and
productivity among employees.

A

social networking tools

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14
Q

allow your employees to join specific work groups in
order to engage in conversations with other professionals in similar industries.

A

Professional social media sites

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15
Q

kind of participation can broaden the
employees’ knowledge base and help to generate new and innovative ways of meeting business challenges.

A

Employees engagement-

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16
Q

using social media as a sales and marketing tool is a very inexpensive mode of advertising
because it reaches a vast audience for a marginal investment.

A

Cost effective

17
Q

This method ensures that you reach a vast audience via social media networks, and even better, does not cost
you a thing.

A

Cost effective

18
Q

when both customers and potential employees use social media to research
companies that they have an interest in knowing more about.

A

Share information about your company-

19
Q

By actively taking part in the
conversations happening on the web, you are able to manage these conversations in a positive manner. Leverage social
media to solicit constructive feedback from both customers and employees.

A

An opportunity to listen-

20
Q

is an ideal venue in which to establish your company as a thought leader.

A

social media

21
Q

framing your message in a specific way, you are sure to generate consensus which will lead to increase
conversation about your topic, an ultimately your company.

A

Thought leadership-

22
Q

have added a new layer to the communication services, raising new and more complex issues about
what is in the public interest.

A

Modern mass media

23
Q

competition between
parties for support via democratic elections, simply cannot operate without a large and continual flow of
information in the public arena.

A

Political Functions of Communications Media

24
Q

relate to the whole range of news, entertainment and arts, amusement, sports coverage and public
education. The media now play an essential part in: the expression and continuity of national and cultural identity; and the “biding together, by intercommunication

A

Social-Cultural Functions of Communications Media-

25
Q

the economic value of communication to society is
unmistakable and is increasing all the time. The mass media and many related communication activities are
often industries in themselves, producing informational products.

A

Economic Functions of Communications Media-

26
Q

a large and growing sector of industrial
production is devoted to electronics and information technology hardware and software of all kinds, from
radio sets to mainframe computers or telephone systems.

A

Economic Functions of Communications Media-

27
Q

three tricjs to tell if a link is safe,

A

Hover over the link (check nearby)
Try a link scanner-
Check shortened links-

28
Q

6 WAYS ON HOW TO PREVENT SOCIAL NETWORK ABUSE

A

Educate
Research
Read
Monitor
Limit
Report

29
Q

_____ yourself on how hackers and cyber-criminals use social networking sites to trick you into revealing
personal information and visiting fraudulent websites.

A

Educate

30
Q

___ online resources and learning tools for educators, parents, seniors, kids, and law enforcement officials
on staying safe online.

A

Research

31
Q

___ the terms of service and privacy policies of any social networking sites you join.

A

Read

32
Q

____ what you say and do. Social networking sites are not as anonymous as Internet may lull you into
believing. Keep personal information such as your real name, age, work, and school private to minimize abuse.

A

Monitor

32
Q

This allows you to stay
informed of the sites responsibilities to protect your privacy and procedures for handling abuse.

A

Read

33
Q

____ your profile to people you know.

A

Limit

34
Q

setting your account to private, you are only interacting with
individuals you already know in the real world.

A

Limit

34
Q

___ abuse using links offered on the site.

A

Report

35
Q

. Most sites allow you to click on the individual profile or contact site
administration to ___ abuse, spam, and inappropriate behavior.

A

Report

MIL (4 decks)

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