MEDIA LANGUAGES Flashcards
uses “texts” to tell stories.
Media and information
must use a language
or a combination of
languages to communicate
Media and information
texts or media aguages
suggested some key questions in analyzing and
evaluating media and information.
Wilson et al. (UNESCO 2011, 71)
key questions in analyzing and
evaluating media and information.
What is the purpose of this
media/information text?
How was this produced?
Who created it?
Who is the intended audience?
How do you know?
What is the main message?
Who benefits and what do they
gain?
What are my information needs?
How can I identify and define this
need?
Does the information I need exist in
the form I need it? If not, what action
can I take?
How do I understand, organize, and
assess the information found?
How can I present this information in
usable formats?
How can I preserve, store and reuse,
and record and archive information?
an individual, group
of individuals, or an
organization who serves as the
message makers.
Creator
is the media and
information text produced by
the creator
Content
is the audience or
the users of the media and
information texts.
Consumer
– background of
the producer, what
he/she does, his/her
purpose or reasons for
producing it
Creator
how he/she
works and how this
affects the creation of
content, and how she/he
earns from such creation
Creator
techniques
used in the production,
codes and conventions
used and how they
portray realities and
create meanings, and
how the content is
accessed, stored, and
retrieved.
Content
how the
media and information
texts appeal to his/her
needs and interests, how
he/she is reached by media
and information, what will
he/she gain from them,
and how he used or
intends to use the media
and information received.
Consumer
are systems of
signs, which create
meaning. Codes can be
divided into three categories
– technical, symbolic, and
audio.
Codes
Codes can be
divided into three categories
technical
symbolic, and
audio.
are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.
Technical codes
show what is beneath the surface of what we see. For example, a character’s actions show you how the character is feeling.
Symbolic codes
concern all that is heard, such as background noise, voice-over, music, dialogue, sounds, sound effects
Audio codes
5 MATRIX OF CODES AND CONVENTIONS
WRITTEN OR PRINTED
VISUAL (STILL)
VISUAL (MOVING)
AUDIO
MULTIMEDIA
is a communications technology developed by Third Generation Partnership Project that allows users to exchange multimedia communications between capable mobile phones and other services.
Multimedia Messaging Services (MMS)
may be as small as one person reading a magazine or as large as billions of people around the world watching events.
media audience
4 CATEGORIES OF MEDIA AUDIENCE
Elite audience
Mass audience
Specialized audience
Interactive audience
comprises of highly educated people and their number in the society is relatively small
The Elite audience
represents the dominant majority of the society. They are relatively average people. Mass audience represents almost all segments of the society;
The Mass audience
refers to the special
interest groups in the
society;
The Specialized audience
consists of those who have control over the communication process in the society. They may be newspaper journalists or radio or TV broadcasters.
The Interactive audience
determine artistic
policies for performing
arts organizations,
prepare and present
news, sports and other
information, and
conduct interviews and
introduce music,
performances and
special events on radio
and television
Media producers
media
are not identical to
“social media” -
Stakeholders
though ironically, they
are more influential in
many cases.
“social media”
languages are not about what we use
for writing and speaking. Rather, they refer to the technique that
media and the Internet use to draw attention, inform and
entertain people, dramatize issues, persuade audiences, and call
for action
Languages of Media
its the primary purpose is not to make friends;
they drive solutions to any perceived issues surrounding the world of
media and entertainment.
Stakeholders
