MEDIA LANGUAGES

Question 1

uses “texts” to tell stories.

Answer 1

Media and information

Question 2

must use a language
or a combination of
languages to communicate

Answer 2

Media and information
texts or media aguages

Question 3

suggested some key questions in analyzing and
evaluating media and information.

Answer 3

Wilson et al. (UNESCO 2011, 71)

Question 4

key questions in analyzing and
evaluating media and information.

Answer 4

What is the purpose of this
media/information text?

How was this produced?

Who created it?

Who is the intended audience?
How do you know?

What is the main message?

Who benefits and what do they
gain?

What are my information needs?

How can I identify and define this
need?

Does the information I need exist in
the form I need it? If not, what action
can I take?

How do I understand, organize, and
assess the information found?

How can I present this information in
usable formats?

How can I preserve, store and reuse,
and record and archive information?

Question 5

an individual, group
of individuals, or an
organization who serves as the
message makers.

Answer 5

Creator

Question 6

is the media and
information text produced by
the creator

Answer 6

Content

Question 7

is the audience or
the users of the media and
information texts.

Answer 7

Consumer

Question 8

– background of
the producer, what
he/she does, his/her
purpose or reasons for
producing it

Answer 8

Creator

Question 9

how he/she
works and how this
affects the creation of
content, and how she/he
earns from such creation

Answer 9

Creator

Question 10

techniques
used in the production,
codes and conventions
used and how they
portray realities and
create meanings, and
how the content is
accessed, stored, and
retrieved.

Answer 10

Content

Question 11

how the
media and information
texts appeal to his/her
needs and interests, how
he/she is reached by media
and information, what will
he/she gain from them,
and how he used or
intends to use the media
and information received.

Answer 11

Consumer

Question 12

are systems of
signs, which create
meaning. Codes can be
divided into three categories
– technical, symbolic, and
audio.

Answer 12

Codes

Question 13

Codes can be
divided into three categories

Answer 13

technical
symbolic, and
audio.

Question 14

are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Answer 14

Technical codes

Question 15

show what is beneath the surface of what we see. For example, a character’s actions show you how the character is feeling.

Answer 15

Symbolic codes

Question 16

concern all that is heard, such as background noise, voice-over, music, dialogue, sounds, sound effects

Answer 16

Audio codes

Question 17

5 MATRIX OF CODES AND CONVENTIONS

Answer 17

WRITTEN OR PRINTED

VISUAL (STILL)

VISUAL (MOVING)

AUDIO

MULTIMEDIA

Question 18

is a communications technology developed by Third Generation Partnership Project that allows users to exchange multimedia communications between capable mobile phones and other services.

Answer 18

Multimedia Messaging Services (MMS)

Question 19

may be as small as one person reading a magazine or as large as billions of people around the world watching events.

Answer 19

media audience

Question 20

4 CATEGORIES OF MEDIA AUDIENCE

Answer 20

Elite audience
Mass audience
Specialized audience
Interactive audience

Question 21

comprises of highly educated people and their number in the society is relatively small

Answer 21

The Elite audience

Question 22

represents the dominant majority of the society. They are relatively average people. Mass audience represents almost all segments of the society;

Answer 22

The Mass audience

Question 23

refers to the special
interest groups in the
society;

Answer 23

The Specialized audience

Question 24

consists of those who have control over the communication process in the society. They may be newspaper journalists or radio or TV broadcasters.

Answer 24

The Interactive audience

Question 25

determine artistic
policies for performing
arts organizations,
prepare and present
news, sports and other
information, and
conduct interviews and
introduce music,
performances and
special events on radio
and television

Answer 25

Media producers

Question 26

media
are not identical to
“social media” -

Answer 26

Stakeholders

Question 27

though ironically, they
are more influential in
many cases.

Answer 27

“social media”

Question 28

languages are not about what we use
for writing and speaking. Rather, they refer to the technique that
media and the Internet use to draw attention, inform and
entertain people, dramatize issues, persuade audiences, and call
for action

Answer 28

Languages of Media

Question 29

its the primary purpose is not to make friends;
they drive solutions to any perceived issues surrounding the world of
media and entertainment.

Answer 29

Stakeholders