opp extra Flashcards
what are the three levels of a companys organisation
corporate (resource allocation between different market and demand) business unit level (how do we compete, what are the market needs and how can we satisfy) functional level (how do we deliver the prod/serv)
what is the top down approach
when BU implement strategy which is recieved from the top and they execute it.
which level are decisions made?
corporate level
forces of change (factors ext to the company)
factors affecting company resources
1) offer > demand
custom
globalisation
speed of tech devel
2) econ culture social tech innov ict
what is the business model and what is the operating model
bus = how companies plan their strategy op = how companies relaise strat
why is flexibility needed and what are the 2 types
due to the gap between what is decided and what is realised
1) decision making process
2) detect unplanned events and learn form them
how to make lots of little good choices?
deliberate strategy ( one that comes from thoughtful organised action emergent strategy (identifying unforeseen outcomes and learning from them for future plans)
2 ways to deal with an emergency strategy
1) resiliency
2) reactivity
how do we set goals
time price qual flex serv
reconciliation model
helps managers make choices on operational levers that are coherent with targets that the company has set up
you can have structural design / infrastructural design / delivery man
what are the models for operational strategy? (OW, OQ, QQ)
these are performances classified according to the market demand of the market segment we want to target
OQ - basic features that is expected from a product (graph below and just touching)
QQ - order loser which if a feature is not owned by a product then it will have a negative impact (for example gucci bag is expected to be expensive to SF someone is selling for cheap, you don’t want it) (graph below and over)
OW - differentiating qualities (graph two straight lines)
what does the 4 v analysis show?
how a company is positioned according to the 4 vs
variation
variety
volume
visibility
front office
delivery stsyem in touch w customer - eg supermarket the cashier is in touch w customer
experience is very important
customer man is essential
outcome is important
back office
experience less important
less interactions
outcome is essential bc its the thing seen by customers
what are the benefits of decoupling back office
allows for centralisation - this helps to improve performance and max efficiency and reduce costs.
wat are the 4 topes of services?
mass serv = high volume low var gain money through productivity ]easier to find kpis high vol of transactions standardized process short interactions
professional services = low vol high var reputation is very important no standard process low volume of transactions long interactions
professional service shops =
group of people delivering a service
knowledge sharing
mass service shops =
want more customisation
inc of mixed offers
seasonal products
to understand variety we have to classify service requests as:
runners = requests that need the same operations and activities - often predictable and in high volumes (MTS)
repeaters = requests referring to known activities - not very predictable and in a medium/low volume - expected occurrences but to frequent
strangers = requests that need the design of new activities - sometimes a little bit predictable
what are the gaps of variability and uncertainty
var = gap between actual value and avg value
unc = gap between actual value and expected value
is var managed in front or back office and why
front office bc the greater the var, the greater the front offices competences needed.
when we are launching a new service what are the two steps that need to be done
1) decide positioning
2) design operation system
service concept
frame work that defines how and what of service design and helps mediate between customer needs and an org strargic intent
whta i the service concept made of
organisaing ideas
srrvice provided
service recieved
characteristics of capacity
timing of change
magnitude of change
attention to transient
what are leading and lagging in capacity management
lagging (capacity comes after demand) - we are always late - we inc cap only when the ic matched the demand - we usually produce less than demand.
pros - low production cost
high plant utilisation
lower impact
cons - longer response rate
lower delivery reliabiloyt
higher impact from overestimating deamd
leading - (capacity comes before demand) - when demand reaches cap, we are ready to do another step.
pros- always spare cap for opp
fats response time
better delivery reliability
lower impact for unc
cons - higher production cost
higher impact for overestimating demna d bc we are anticipating demand