OPERATIONS

Question 1

role of operations management

Answer 1

the operations manager makes strategic decisions about the overall design of the operations system.

Question 2

marketing and operations interdependence

Answer 2

Depends on marketing for product design

Q: provides market requirements. Operations may be constrained due to physical limits i.e. scheduling of flights. Strategies such as sales promotions and advertising can help boost sales in non peak times and fluctuations in demand

Question 3

marketing and finance interdependence

Answer 3

Depends on finance to source funds for purchase of equipment and machinery by operations.

Q: Purchasing and leasing new planes relies on funds. Q has budgeted billions to spend on fleet renewal

Question 5

cost leadership

Answer 5

This is a strategy when a business aims to be the lowest cost manufacturer within its industry.

The products are basic

achieve through economies of scale and cheap raw materials

Question 6

waste minimisation

Answer 6

minimising waste will result in lower production costs. Waste can be excess production, under utilisation of labour or equipment, faulty or defective production and excess inventory