OM - GB335 - Chapter 5 Flashcards
1
Q
Product Decision Objective
A
the objective of the product decision is the develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage
2
Q
Product Decision
A
- the good or service the organization provides society
- top organizations typically focus on core products
- customers buy satisfaction, not just a physical good or particular service
- fundamental to an organization’s strategy with implications throughout the operations function
3
Q
Product Strategy Options
A
- Differentiation
- Low-cost
- Rapid Response
4
Q
Product-by-Value Analysis
A
- lists products in descending order of their individual dollar contribution to the firm
- lists the total annual dollar contribution of the product
- helps management evaluate alternative strategies
5
Q
New Product Opportunities
A
- understand the customer
- economic change
- sociological and demographic change
- technological change
- political/legal change
- Market practice, professional standards, suppliers, distributors
6
Q
Product Development System
A
Ideas Ability Customer Requirements Functional Requirements Product Specs Design Review Test Market Introduction Evaluation
7
Q
Quality Function Deployment
A
- identify customer wants
- identify how the good/service will satisfy customer wants
- relate customer wants to product hows
- identify relationships between the firm’s hows
- develop importance ratings
- evaluate competing products
- compare performance to desirable technical attributes
8
Q
Organizing for Product Development
A
- Historically - Distinct Departments
- A champion
- Team Approach
- Whole organization approach
9
Q
Manufacturability and value engineering Benefits
A
- Reduced complexity of products
- reduction of environmental impact
- additional standardization of products
- improved functional aspects of product
- improved job design and job safety
- improved maintainability of the product
- robust design
10
Q
Issues for product Development
A
- robust design
- modular Design
- CAD
- CAM
- Virtual reality technology
- value analysis
- Environmentally friendly design
11
Q
Benefits of CAD/CAM
A
- product quality
- shorter design time
- production cost reductions
- database availability
- new range of capabilities
12
Q
The Ethical Approach Goals
A
- Develop safe and environmentally sound practices
- minimizing waste of resources
- reducing environmental liabilities
- increasing cost-effectiveness of complying with environmental regulations
- Being recognized as as good corporate citizen
13
Q
Guidelines for Environmentally Friendly Designs
A
- make products recyclable
- use recycled materials
- use less harmful ingredients
- use lighter components
- use less energy
- use less material
