Oligopoly Flashcards
Oligopoly
Market structure dominated by small # of firms
Characteristics of Oligopoly
Profit of a firm depends heavily on actions of other firms
Can affect market prices but do not have monopoly
Measuring Oligopoly
Herfindahl-Hirschman Index (HHI)
Sums the squares (^2) of each firm’s market sales share
HHI Guidelines
HHI < 1000 indicates strong competition
1000 to 1800 indicates some competition
> 1800 indicates oligopoly
Duopoly
Form of oligopoly consiting of only two firms
Each firm understands that limiting production can lead to higher profits
Collusion in Oligopoly
When firms cooperate to raise each other’s profits
Strongest form is cartel, firms agree to restrict output to increase joint profits
Outcomes in Oligopoly
Two main outcomes:
- Successful collusion
- Noncooperative behavior (cheating)
Capacity constraints make collusion easier
Game Theory in Oligopoly
Study of behavior in situations of interdependence
Tries to predict outcomes in strategic situations (ex: oligopolies)
Product Differentiation in Oligopoly
Attempt by firms to convince consumers that their product is different from others in the industry
Ex: “our toothpaste is better, it has carbon!”
Price Leadership
One firm sets its price first, other firms follow
Ex: General Motors
Example of Oligopoly
Coke and Pepsi (cola drinks market)
Both have zero marginal cost and fixed costs of $100,000, consumers view them as perfect substitutes
Challenges to Tacit Agreements
Tacit Agreement: informal agreements/understandings where firms in oligopoly behave in mutually beneficial way without directly making a formal agreement
Challenges:
- Presence of few firms with similar products
- Buyers with significant buying power