Monopoly Flashcards
Monopoly
Market structure where a single firm is the only producer of a good with no close substitutes
Market Power in Monopoly
Ability of monopolist to raise prices above competitive level by reducing output
Price Setting in a Monopoly
Monopolist sets prices based on desired output level
Uses market demand curve to determine price
Relationship between Marginal Revenue and Demand
In a monopoly
Marginal revenue curve lies below demand curve
Monopolist must lower price to sell more units
Profit Maximization in Monopoly
Monopolist maximizes profit by producing where MC = MR
Elasticity of Demand in Monopoly
Can vary
Typically more inelastic at higher prices (few substitutes) and more elastic at lower prices
Monopolist’s Response to Price Changes
When monopolist conducts a change in price makes quantity demanded change inversely