Old Age Identity

Question 1

Parsons

Answer 1

• elderly have less status in society and lose their most importance social role within the family and disengage
• become more isolated

Question 2

Sontag

Answer 2

• double standards of ageing
• women are required to be youths throughout their media careers and men are not
• eg. Advertisements tend to display anti ageing creams

Question 3

Landis

Answer 3

• elderly depicted as one dimensional and identified a number of stereotypes such as old and wise or incontinent
• eg. Dumbledore or adverts about incontinent pads