Gender Identities Changing

Question 1

Sewell

Answer 1

• hyper masculinity displayed by black Afro Caribbean males from matriarchal backgrounds where they lack positive male role models
• adopt exaggerated versions of hegemonic masculinity through media representations

Question 2

Nixon and mort (start with Nixon support with Mort)

Answer 2

• mort: changes in men’s consumption patterns were accompanied by a sexualisation of the male body which reflected a radical shift in attitudes towards masculinity
• Nixon: origin of the new man roots back to the Levi’s laundrette advert where it could now be cool for men to spend time, money and effort on their appearance

Question 3

Jackson

Answer 3

• Ladettes refers to a female version of a lad created by the uk media mid 1990
• characterised by being forceful, disruptive and obnoxious