Middle Age Identity

Question 1

Brannen

Answer 1

• researched informal care responsibilities and roles
• middle age is a time when they shoulder many caring responsibilities and carry a dual burden
• pivot generation

Question 2

Saunders

Answer 2

• conspicuous consumption
• media targets middle age as they have more disposable income and define their identity by what they own

Question 3

Mac an ghail

Answer 3

• found once middle class men had been made redundant from their steel works job they felt a loss of identity from their tight knit communities associated with their job
• loss of role as breadwinner led to them feeling loss of status and identity