Observations (20) Flashcards
Ethnographic Studies
The way of life of a group of people from their point of view and so appeal most to interpretivist sociologists.
The purpose of research is to describe the culture and lifestyle of the group of people being studied and to be as faithful as possible to the way the members see it themselves.
Ethnography is an in-depth study of the way of life of a group of people.
Observations
Observation is the main type of ethnographic approach.
Are commonly associated with the collection of qualitative data that is rich and meaningful and subsequently high in validity.
Also naturalistic as observed in a natural environment.
Four Types of Observation
- ) Partipant Observation
- ) Non-Partipant Observation
- ) Covert Observation
- ) Overt Observation
Partipant Observations
Where the researcher joins in with the group being studied and observes their behaviour.
Non-Partipant Observations
Where researchers take a ‘fly on the wall approach’ and observes individuals and groups without getting involved in the life of the group.
Covert Observation
Where the group being studied does not know they are being observed, or where the research goes ‘undercover’.
Overt Observation
Where the group being studied know they are being observed.
Reliability
Is an issue with overt and covert research.
No way of finding out if the information is true as it is impossible to repeat.
The success of this research is often dependent on the personality of sociologist and the relationships that they develop while investigating. Another sociologist doing the same thing may produce different results due to these variables.
Reliability Criticism Response
These criticisms did lead ethnographers to developing scientific procedural rules to improve reliability by having more than one researcher to verify but inter-rater reliability is only useful in very structured non-participant observations.
Non-participant observation can be structured to use a coded observation schedule. Produces facts and quantifiable data that is replicable.
Ultimately low as hard replicate
Reliability Example (Bandura)
Bandura (1965) Used a fly on the wall approach while investigating aggression. Observed the children aggressive behaviour and consistently came back with inter-rater reliability rates 99%.
Representativeness
Lack because they are very exotic and not average people being studied.
The number of people is quite small as can’t observe masses of people so it hard to generalise findings to members of similar groups
Sociologists who use quantitative research methods study large, carefully selected, representative samples that provide a sound basis for making generalisations, In contrast, the groups used in participant observation studies are usually unrepresentative, because they are accessed through snowball sampling and thus haphazardly selected
Validity
Highly valid.
The researcher-observer sees things through the eyes and actions of the people in the group. The researcher is placed in exactly the same situation as the group under study and experiences what the group experiences. Life is therefore seen from the same perspective as the group. As a result of this closeness to the group, the sociologist experiences ‘verstehen’; this means that the sociologist can empathise with the group, and understand why members of the group act the way that they do because the sociologist has experienced the same situation.
Joining in allows the researcher to gain empathy through personal experiences. This closeness to people’s reality means that participant observation can give uniquely personal, authentic data. You can observe what people do, not what they say they do – In contrast to most other methods, participant observation allows the researcher to see what people do rather than what people say they do. More likely to record the truth.
Flexibility and generating new ideas when completing questionnaires researchers begin with pre-set questions. Can gain insight by asking for clarification.
Participant Observation Validity
Takes place in natural settings so respondents act more naturally than in a laboratory, or during a more formal interview. This should mean the Hawthorne effect will be less, especially with covert research. You also get more of a feel for respondents’ actions in context, which might otherwise seem out of place if in an artificial research environment.
Validity Issues
Method lacks objectivity. It can be very difficult for the researcher to avoid subjectivity and forming biased views of the group being studied. Also, researchers decide what is significant and worth recording and what’s not, therefore, it depends on the values of the researcher. In extreme cases, researchers might ‘go native’, where they become sympathetic with the respondents and omit any negative analysis of their way of life.
Rock suggests that if the group that a sociologist is observing no longer surprises them or shocks them the researcher has lost objectivity and the research should end.
Hawthorne Effect (Mayo)
The threat to validity. where people act differently because they know they are being observed, although participant observers would counter this by saying that people can’t keep up an act over long time periods: they will eventually relax and be themselves.