Observation Flashcards
Aim
concept wanting to investigate - specific
Research question
must have a ?
What are the 5 parts of an observation
who
what
where
when
how
unstructured observation
non focused
qualitative data
range of behaviours
structured observation
behavioural categories
quantitative data
coding frame
what is a coding frame
a tally
what is within a coding frame
behavioural categories
advantages of structured observation
quantitative - helps objectivity and analysis
easy and less effort
disadvantages of structured observation
coding frame may not include all behaviours (lack validity)
lacks detail
example of structured observation
bandura
advantages of unstructured observation
can record unexpected behaviours
more detail
disadvantages of unstructured observation
more effort
subjective
example of unstructured observation
zimbardo - stanford prison
naturalistic
natural environment
controlled
lab setting
advantages of naturalistic
high ecological validity
low demand characteristics
disadvantage of naturalistic
environmental EVs
hard to see and record all data
example of naturalistic
piliavin
advantages of controlled
easy to see and record data
less evs
disadvantages of controlled
low ecological validity
demand characteristics