Observation Flashcards
Aim
concept wanting to investigate - specific
Research question
must have a ?
What are the 5 parts of an observation
who
what
where
when
how
unstructured observation
non focused
qualitative data
range of behaviours
structured observation
behavioural categories
quantitative data
coding frame
what is a coding frame
a tally
what is within a coding frame
behavioural categories
advantages of structured observation
quantitative - helps objectivity and analysis
easy and less effort
disadvantages of structured observation
coding frame may not include all behaviours (lack validity)
lacks detail
example of structured observation
bandura
advantages of unstructured observation
can record unexpected behaviours
more detail
disadvantages of unstructured observation
more effort
subjective
example of unstructured observation
zimbardo - stanford prison
naturalistic
natural environment
controlled
lab setting
advantages of naturalistic
high ecological validity
low demand characteristics
disadvantage of naturalistic
environmental EVs
hard to see and record all data
example of naturalistic
piliavin
advantages of controlled
easy to see and record data
less evs
disadvantages of controlled
low ecological validity
demand characteristics
examples of controlled
bandura
milgram
participant observation
researcher involved
non participant observation
researcher not involved and seperate
+ of participant observation
view unlikely to be obstructed
may get insider info
- of participant observation
time consuming
dangerous
lose objectivity (observer bias)
deception
example of participant observation
piliavin
+ of non participant observation
less risk of observer bias
less effort
less risk of observer safety
- of non participant observation
less control
less insider info
obstructed view
example of non participant observation
bandura
milgram
covert vs overt
covert - p unaware
overt - p know what’s going on
+ of covert
should see natural behaviour
- of covert
ethics
hard to record
examples of covert
piliavin
bandura
+ of overt
obeys ethical guidelines
easy to take notes
- of overt
behaviour may not be natura
example of overt
milgram
zimbardo
event vs time sampling
event - record when behaviours occur
time - record after set time intervals
types of time sampling
one zero
instantaneous scan
predominant activity
what is one zero sampling
at end of each time interval a record made of behaviour occurs (yes or no)
instantaneous scan sampling
at end of each time interval a record is made of any behaviours occurring
predominant activity sampling
continuous observation and estimate of what activity occurred most
+ of event
don’t miss anything
takes into account all behaviours
good for recording infrequent behaviours
- of event
can lose focus and miss things
time consuming
+ time sampling
can see change in behaviour over time
increases concentration
allows time to record data
- of time
data may not be representative
can miss data
when are pie charts used
event sampking
when are line graphs used
time sampling
inter eater reliability
ensure all observers are recording what they see in same way
how to increase reliability
operationalise coding frame
train observers
run pilot study
check results
large sample
researcher bias
more likely to record what they expect to see
researcher effect
p may change behaviour
ways to improve validity
covert
naturalistic
independent researcher