Non Financial Analysis Flashcards
1
Q
3 Methods to analyse a business (non fin)
A
SWOT
PESTEL
PORTERS
2
Q
Porters
A
Buyer Bargaining Power (price red?)
Supplier Bargaining Power (price inc?)
Threat New Entrant (easy to enter?)
Threat of Substitute (easy to switch?)
= Competitive Rivalry (market competitiveness)
3
Q
Competitive Advantage is….
A
Ability to generate economic returns & value over and above competition.
4
Q
Competitive Advantage is usually result of….
A
Core Competencies
- Difficult to Imitate
- Can be used across products and markets
- Contributes to end user benefits
5
Q
A Company USP….
A
- focuses on benefits for customers not product detail
6
Q
Determining a USP by knowing
A
Customer - needs, wants & values
Competition - offer and weaknesses
Capabilities - what it can and can’t do.
