NOKIA Flashcards

1
Q

Which 4 major stakeholders did Nokia fail to understand?

Where do they come under in the power/attention matrix?

A
  • Customers (keep satisfied)
  • Employees (keep informed)
  • Managers (key players)
  • Competitors
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2
Q

Define Path Dependency and explain how this is relevant to Nokia

A

Path Dependency is where early events and decisions establish ‘policy paths’ that have lasting effects on subsequent events and decisions. (very hard to break away from past decisions that worked)

Nokia knew that Apple were developing touchscreen technology a year in advance, and could have developed Path Dependencies to prepare counter measures

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3
Q

Which factors of the Change Kaleidoscope did Nokia have already, and which did they need to improve on?

A

they had:

  • Capacity (had the resources to change)
  • Capability (had the managerial capability)
  • Time (knew 1 year in advance)
  • Power (top managers could have made the changes)

They needed:

  • Readiness (top managers weren’t ready to listen)
  • Scope (didn’t understand breadth of OS needs)
  • Diversity (top managers weren’t homogenous to MMs)
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4
Q

What Change Leadership Style should Nokia have used, based on their employees’ capabilities?

A

Collaboration

High Capability, High Readiness

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5
Q

What Implementation Choice did Nokia need to undertake?

Give a company example

A

Revolution (Speed = big bang, Extent = transformation)

Transformational change that occurs via simultaneous initiatives on many fronts; more likely to be forced and reactive because of the changing competitive conditions that the organisation is changing

(e.g. Foxconn)

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6
Q

What Leadership style did the Top Managers at Nokia need to exhibit?

A

Transactional leadership

emphasise ‘hard’ levers of change

e.g. designing systems, targets, financial incentives, project management and careful monitoring

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7
Q

What kind of decision did Nokia need to make in order to counter Apples’ new technology?

A

Non-programmed decision

‘customised’ in order to solve unique or non-recurring problems.

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8
Q

Which 2 aspects of the Behavioural Model apply to Nokia’s decision-making, and how?

what 2 characteristics would have been displayed?

A

Bounded Rationality:
TMs simplified the threats of their OS, and had high faith in their current tech, so dismissed the need to change.

Managers satisfice and not optimise:
TMs searched for the acceptable/satisfactory decision, which would have been to not change as they thought it was easier to do

(illusion of control, overconfidence)

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9
Q

What kind of mentality did the TMs inadvertently develop?

A

Bunker Mentality

refers to decision-makers who cut themselves off and, as a result, lose touch with reality

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10
Q

Which cognitive bias was most prominent in Nokias case?

A

Escalating Commitment:

the tendency to commit additional resources to a project even if evidence shows that the project is failing.

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11
Q

What are the advantages (3) and disadvantages (3) of Group Decision-Making?

A

Advantages:

  • eliminates individual bias
  • combined skills of the group
  • greater ability to generate feasible alternatives

Disadvantages:

  • can take longer to make a decision
  • can be difficult to come to agreements
  • can be undermined by group biases like Groupthink
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12
Q

Explain the steps of strategic Drift

A

Phase 1 - Incremental change

Phase 2- Strategic drift
(environmental + strategic change increasing a lot)
Phase 3 - Flux

Phase 4 - Transformational Change or Death

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13
Q

How were Middle Managers unable to fulfil their strategic roles?

A

Bottom-Up:
they couldn’t/wouldn’t champion their ideas to TMs

Top-Down:
TMs weren’t facilitating adaptability

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14
Q

From the Top-Down, what Enabling Conditions were mismanaged? (2)

A

Narration:
TM’s open up the internal logic of thought processes leading to the selection of strategic direction.

Trust:
TM’s encourage new ideas, as well as open communication regarding success and failure in experimentation

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15
Q

From the Bottom-Up, what Enabling Conditions were the most mismanaged? (3)

A

Responsiveness:
top managers respond to feedback, communication regarding success and failure in experimentation

Inclusion:
top managers invite and expect middle management to participate in planning

Refereeing:
TM’s react to new ideas, refereeing between ideas

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16
Q

Define Issue Selling, and state what the biggest problem middle managers faced at Nokia, in terms of selling an issue

A

Issue Selling is the process of gaining the attention and support of the top managers and other stakeholders in organisations in order to advance their cause.

The biggest problem was with Timing. At that point, Nokia was facing an imminent crisis, so trying to sell a long-term issue would not have been feasible

17
Q

What are the 6 steps of the Rational Model?

How does this relate to Nokia?

A
  1. Define the problem
  2. Identify decision criteria
  3. Weight the criteria
  4. Develop alternatives courses
  5. Evaluate the alternatives
  6. Select the best alternative

The CEO only said to “take action on this”. No goals, objectives, plans etc

18
Q

EXAMPLES:

How did Netflix adapt to change?

(who failed to adapt to this change, and therefore went out of business?)

A

Netflix started as a DVD rental company, that mailed DVDs to customers. Back in 2001 the CEO visioned of internet streaming, and after 10 years of experimentation, customers accepted streaming over physical DVDs, and Netflix is potentially the largest disruptive innovator in the entertainment-watching world

(Blockbuster)

19
Q

In a study with how many Change Leaders, what percentage of them said the role of managers/supervisors in Change were ‘very important’ or ‘extremely important’?
(who?)

A

In a study with 575 Change Leaders, 84% of them said the role of managers/supervisors in Change were ‘very important’ or ‘extremely important’?
(Prosci, 2016)

20
Q

According to who’s 5 roles of Managers in Change, what are the 5 roles, and which were Nokia managers lacking?

A

Prosci’s 5 roles:

  1. Communicator
  2. Liaison
  3. Advocate
  4. Resistance Manager
  5. Coach

Nokia were mainly lacking in the ‘Liaison’ aspect, as they weren’t updating the TM’s or the Change Leader (CEO)

21
Q

Of the companies listed on the Fortune 500 in what year, how many had remained on it by what year?

and what was the life expectancy of a firm on the Fortune 500 50 years ago, and what is it today?

A

Of the companies listed on the Fortune 500 in 1955, only 61 (12%) had remained on it by 2014.

50 years ago, the life expectancy of a firm on the Fortune 500 was around 75 years. Today its less than 15 years and declining