Nieken: Charisma in the gig economy: the impact of digital leadership and communication channels on performance Flashcards
1
Q
What is this article about?
A
Charismatic leadership works well in face-to-face settings, but its effectiveness in digital communication (text, audio, video) is unclear.
The study tests different communication channels (written, audio, and video) to see how charisma impacts worker performance.
Video messages backfired when charisma was absent, leading to lower performance.
When charisma was present, video communication boosted output, showing that leaders need to send coherent and engaging signals.
The study highlights the importance of adapting leadership tactics to digital communication, especially in remote and gig work.
