Newspapers Industry Flashcards
who is The Daily Mirror owned by?
Reach PLC, formly known as Trinity Mirror. they publish over 150 newspapers, nationally and locally.
what is conglomerate ownership?
where a company owns other companies involved in media production or distribution across a range of media industries. it increases domination of the market and the ability to distribute, exhibit and market the product.
what does Reach PLC being horizontally integrated mean?
it can buy out other competing companies, absorbing the titles as their own. this means they have more power and less competition. it also means they can share journalists and resources between their different titles/brands, reducing overall cost.
who is The Times published by?
it’s published by Times Newspapers, which is owned by News UK, which is owned by News Corp (global conglomerate with a large number of subsidiary companies that are ever changing).
what does News Corp being horizontally and vertically integrated mean?
it gives it enormous power and resources. they can afford to take a few risks such as a paywall. a global conglomerate can help a paper be distributed across the world, using subsidiary companies to promote.
who’s Rupert Murdoch?
Chief Executive of Newscorp. his friendship with Trump and support of the Republican party and conservative politics might suggest his papers reflect his own political views. Newscorp prides themselves in having journalists from multiple political viewpoints and being a neutral company.
what did the phone hacking scandal mean for Newscorp?
it meant a lot of bad publicity and damaged the stock market and the company’s shares. they escaped conviction due to their amount of power and global connections. they made the business decision to shut down News of the World to damage control the situation and protect their reputation.
who are newspapers regulated by?
IPSO, a newspaper run regulation board. they have regulations about what a newspaper can do in terms of language, ethics or libels.
how is IPSO biased?
it’s run by the newspaper industry. newspaper employees can govern themselves. newspapers may want to be controversial and have shock value so will break the rules of regulation.
what can be said about The Daily Mirror’s circulation?
circulation of print copies are rapidly declining as its target audience are going online for free. their website and online readership is relatively large, which is why newspapers have diversified to online news. they earn money through digital advertisement.
what can be said about The Times’s circulation?
it isn’t declining and sometimes rising as there is an older, more educated target audience so still have an interest in printed newspapers and less likely to drift online. The Times have a paywall, restricting people from accessing all the content without paying.
what does the paywall do?
it gives the illusion that the content is high quality and worth paying for.
how does The Daily Mirror create revenue?
premium phone lines, betting websites and dating section.
what’s the impact of declining print sales on The Times?
it’s implemented a digital subscription paywall, betting on a loyal and affluent readership willing to pay for quality journalism.
what’s the impact of declining print sales on The Daily Mirror?
with a more working-class target audience, they focus on free digitial content to drive traffic and advertising revenue.
what’s the political context for The Times?
right-wing/conservative. it’s known for serious political coverage and reflects the interests of middle to upper class readership. it occasionally takes a centrist stance.
what’s the political impact on The Times’s audience?
appealed to readers who are engaged with political analysis, foreign affairs and economic policy. it’s a credible source for business and politics.
what’s the political impact of The Daily Mirror’s audience?
appeals to more emotion-driven political content, exposing scandals or highlighting inequality and social issues. it gives a voice to the ordinary people.
what are the cultural contexts of The Daily Mirror?
aimed at working-class audience, reflecting popular culture, everyday concerns. embraces the tabloid culture (celebrities, sport, human-interest). has cultural values such as fairness, social justice. uses inclusive language representing readers as part of a shared struggle.
what are the cultural contexts of The Times?
targets middle - upper-class, associated with traditional British culture. reflects values like education, political engagement and individualism. presents news in a more formal and restrained tone, engaged with high culture.
how can newspapers be distributed?
online - interactivelly, regularly up-to-date and usually contain more content. phone apps - portable, can be viewed on-the-go, interest to a younger audience. print - traditional.
what’s the political context of The Daily Mirror?
the daily mirror is a tabloid with left-wing bias, a working-class target audience. the name suggests it holds up a mirror to society and reflects contemporary issues/events. the viewpoints from a range of journalists are used for a diverse range of age and ethnicity. the ownership affects the content. tabloids are more obvious with their political leanings.
what are the economic contexts of The Daily Mirror?
owned by Trinity Mirror (largest UK publisher) the merging of Express and Star (2018) meant savings for TDM as print sales were falling. renamed Reach. an example of horizontal integration - greater competition for digital advertising to ensure greater economic success. this impacts the production as costs are saved through pooling of staff, location and resources. the online presence Mirror Online. online versions are cheaper to produce and guarantee audiences regularly updated new. apps is available which is low cost.
what’s the importance of digital convergence for The Times?
while print sales were falling, digital access was growing. the aim of the newspaper to use digital platforms to increase circulation and make profit through the paywall and advertising. digital convergence is used to establish a brand identity across all platforms. it offers a range of experiences. The Times has moved to an edition-based digital format better suited for their target audience (updated 3 times a day).
