newspapers Flashcards
guardian
british quality newspaper
guardian typical reader
no political agenda, educated ABC1, champagne socialist, global news interest - easy read - tabloid
G -conventions
quality newspaper 5 columns, hard news, lower image to copy ratio,
G- ownership
no proprietors, owned by the Scott trust
- editor - Katharine Viner
G- does the Scott trust have much control
no down to the reports very little involvement
what does the guardian see itself
not as a business, approach that empowers more people and not the institutions, therefore not driven by profit no proprietor - economically
G- social context
- guardian prides itself on giving honesty, integrity, courage, fairness, encouraging unbiased journalism and a sense of duty to the reader and the community.
- cultural news along the skyline is a typical convention
- no sensationalism
- socially progressive - open tolerant and equity - BLM movement
- hard to read - elaborate code
G- political context
centre left liberal party however tries to give unbiased news ring and left wing perspective ensuring centrist approach
G- economical context affecting distribution
- post covid economic decline - online new less risk
- online news free however the times has a paywall
- alternative news platforms producing news 24 hours a day - reduce in circulation
decline in advertising revenue - g source of funding
G- economical context
- relies on funding from audience doesn’t rely on profit all profit goes back into the guardian for increasing quality of news to viewers
- £1.30 able to sponsor
G - cultural context
cultural skyline featured along to top with stories such as article ‘nature being a healing power’
G - social context edward snowden
leaked government information of American to the guardian - guardians values of real fact news
G - funding
unique source of funding relys on reader to support their work through donations
G - Online audience
21.7 M
G - circulation
0.5M is not published any more - circulation declined
regulation
not apart of IPSO is own complaint system
G - leverson enquiry
The politicians cut off dealing with their post-Leveson obligations by deciding that regulation should be overseen by a royal charter
why did the guardian self regulate after the Leveson enquiry
believed due to the millie dowler phone hacking was not regulated sufficiently enough
G - online
commenting, live stories-up to date, regular on social media - targeting younger audiences
now culture - social media
G- synergy
guardian soulmates match with other guardian readers - not anymore
daily mail
british mid-market newspaper
DM- values
+ British patriarchy - royal news included in most front covers
DM - conventions
tabloid mid market tabloid, colourful hard and soft news,
daily mail typical readership
more female targeted- femail, C1,C2 M/C middle aged, interested in fitness, travel.
- mass audience loyal readership
DM audience
linked to passive audience - targeted at w/c easily lead - Gerbner keep seeing it you’ll believe it and normalise - cultivation theory
DM- ownership
owned by lord Rothermere who owns 2/3 of the newspapers with Murdock
DM - circulation
1.3M lowered more online features and content promotion
DM regulation
IPSO regulates the daily mail and is seen as the most complained about newspaper
DM - harry and megan
voyeuristic articles- could lead passive consumption and encoded news values
DM - social context
Email element encourage female audience
Negative immigration features
Proud to be British and respect monarchy
Negativity
Elite nation - royals
DM - political context
Right wing political stance support conservative anti - left wing
Controversial papers breach in regulation
DM - economical context
price £1 subscribers 80p - affordable
MailOnline sponsored content
No paywall mainly advertising.
Closure on many print facilities funded by proprietors
DM -online
MailOnline- on social media- snapchat platforms younger audiences
gothic masthead- patriarchal values, traditional.
most popular - keep print traffic to online website- Gebner - passive audience
online free comments
active audience - twitter Jenkins - comments
halls reception theory
- media texts contain a variety of messages that are encoded by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.
types of meanings - halls
preferred- what the producer wants to the audience top view media text- daily mail passive audience
negotiated- agrees with some parts rejects others that don’t resonate with them
social context - representation of reality
how the news reported differently political ideologies
G - patriarchal, positive
DM- patriarchal reinforcement, female
DM - halls theory
preferred - audience passive - ‘ zero shame’ audience follow ideology emotive language
