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media > newspapers > Flashcards

newspapers Flashcards

1
Q

guardian

A

british quality newspaper

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2
Q

guardian typical reader

A

no political agenda, educated ABC1, champagne socialist, global news interest - easy read - tabloid

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3
Q

G -conventions

A

quality newspaper 5 columns, hard news, lower image to copy ratio,

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4
Q

G- ownership

A

no proprietors, owned by the Scott trust
- editor - Katharine Viner

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5
Q

G- does the Scott trust have much control

A

no down to the reports very little involvement

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6
Q

what does the guardian see itself

A

not as a business, approach that empowers more people and not the institutions, therefore not driven by profit no proprietor - economically

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7
Q

G- social context

A
  • guardian prides itself on giving honesty, integrity, courage, fairness, encouraging unbiased journalism and a sense of duty to the reader and the community.
  • cultural news along the skyline is a typical convention
  • no sensationalism
  • socially progressive - open tolerant and equity - BLM movement
  • hard to read - elaborate code
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8
Q

G- political context

A

centre left liberal party however tries to give unbiased news ring and left wing perspective ensuring centrist approach

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9
Q

G- economical context affecting distribution

A
  • post covid economic decline - online new less risk
  • online news free however the times has a paywall
  • alternative news platforms producing news 24 hours a day - reduce in circulation
    decline in advertising revenue - g source of funding
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10
Q

G- economical context

A
  • relies on funding from audience doesn’t rely on profit all profit goes back into the guardian for increasing quality of news to viewers
  • £1.30 able to sponsor
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11
Q

G - cultural context

A

cultural skyline featured along to top with stories such as article ‘nature being a healing power’

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12
Q

G - social context edward snowden

A

leaked government information of American to the guardian - guardians values of real fact news

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13
Q

G - funding

A

unique source of funding relys on reader to support their work through donations

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14
Q

G - Online audience

A

21.7 M

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15
Q

G - circulation

A

0.5M is not published any more - circulation declined

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16
Q

regulation

A

not apart of IPSO is own complaint system

17
Q

G - leverson enquiry

A

The politicians cut off dealing with their post-Leveson obligations by deciding that regulation should be overseen by a royal charter

18
Q

why did the guardian self regulate after the Leveson enquiry

A

believed due to the millie dowler phone hacking was not regulated sufficiently enough

19
Q

G - online

A

commenting, live stories-up to date, regular on social media - targeting younger audiences
now culture - social media

20
Q

G- synergy

A

guardian soulmates match with other guardian readers - not anymore

21
Q

daily mail

A

british mid-market newspaper

22
Q

DM- values

A

+ British patriarchy - royal news included in most front covers

23
Q

DM - conventions

A

tabloid mid market tabloid, colourful hard and soft news,

24
Q

daily mail typical readership

A

more female targeted- femail, C1,C2 M/C middle aged, interested in fitness, travel.
- mass audience loyal readership

25
Q

DM audience

A

linked to passive audience - targeted at w/c easily lead - Gerbner keep seeing it you’ll believe it and normalise - cultivation theory

26
Q

DM- ownership

A

owned by lord Rothermere who owns 2/3 of the newspapers with Murdock

27
Q

DM - circulation

A

1.3M lowered more online features and content promotion

28
Q

DM regulation

A

IPSO regulates the daily mail and is seen as the most complained about newspaper

29
Q

DM - harry and megan

A

voyeuristic articles- could lead passive consumption and encoded news values

30
Q

DM - social context

A

Email element encourage female audience
Negative immigration features
Proud to be British and respect monarchy
Negativity
Elite nation - royals

31
Q

DM - political context

A

Right wing political stance support conservative anti - left wing
Controversial papers breach in regulation

32
Q

DM - economical context

A

price £1 subscribers 80p - affordable
MailOnline sponsored content
No paywall mainly advertising.
Closure on many print facilities funded by proprietors

33
Q

DM -online

A

MailOnline- on social media- snapchat platforms younger audiences
gothic masthead- patriarchal values, traditional.
most popular - keep print traffic to online website- Gebner - passive audience
online free comments
active audience - twitter Jenkins - comments

34
Q

halls reception theory

A
  • media texts contain a variety of messages that are encoded by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.
35
Q

types of meanings - halls

A

preferred- what the producer wants to the audience top view media text- daily mail passive audience

negotiated- agrees with some parts rejects others that don’t resonate with them

36
Q

social context - representation of reality

A

how the news reported differently political ideologies
G - patriarchal, positive
DM- patriarchal reinforcement, female

37
Q

DM - halls theory

A

preferred - audience passive - ‘ zero shame’ audience follow ideology emotive language

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