Jungle Book 1967

Question 1

Distribution

Answer 1

Vaulted and re released want what you can’t have- increase demand dvd vhs
Traditional advertising posters merchandising trailers
Reels in cinema - expensive- no streaming
Stinger with game boy and Disneyland

Question 2

Exhibition

Answer 2

Universal certification
Realised on vhs originally then dvd Blu-ray and digital download - Disney + later on as tech developed
Family target audience
Globally and translated popular in germany

Question 3

Production

Answer 3

Walter disneys last animation
Sword and the stone didn’t do well so director and writers where fired new hired.
Loosely based on the rudylard kiplings books but more family friendly
1st Disney film using famous actors voices of the time recorded before to make the characters based more on voices for more personal
Cell animation xerography shot recycling multi plane - all high technology of the time saved more money and time

Question 4

Social context

Answer 4

Content reflects era - king Louis racial stereotypes

Question 5

Economic context

Answer 5

Budget : $4millions
Box office : $205 million
Wanted good success due to the not so great success on sword and the stone