Newspapers

Question 1

The Times - Set Product

Answer 1

Owned by News UK > subsidiary of conglomerate News Corp
- News Corp phone hacking scandal and Leveson Inquiry (News of the World banned)
- vertically and horizontally integrated (can afford to take risks and huge amounts of money at disposal)
- circulation printed paper - increasing or staying the same (audience is older)
- paywall on the website (stop audiences paying for subscription)
- adverts tailored for target audience

Question 2

Daily Mirror - Set Product

Answer 2

Owned by Reach PLC - horizontally integrated (share resources and assets).
Owned by shareholders and stockholders (fine line between unique
- Advert examples of gambling, horoscopes and betting (links to target audience)
- Target audience usually male, working class with left wing political views (Labour)
- website with one of the best online readerships in the country (diversified inti online news, maintaining digital audience).
- circulation of printed paper declining.

Question 3

Regulation

Answer 3

IPSO - newspaper run regulatory board:
- regulates websites and newspapers
- most newspapers allow audience opportunities; commenting/submitting ideas - audiences don’t understand regulation so newspapers use bots and algorithms to moderate comments
- human moderators - detect context behind comments as lots of content can get through bots.

Question 4

The Times - Front Page

Answer 4

Headline:
- Lexis “driven to despair”.
- links to central image
- reinforces right-wing perspectives
- insinuates that it wasn’t her fault.

Jump line:
- relatable educational stories
- links to uses and gratifications theory

Central Image:
- links to headline
- expression - sad and defeated
- vulnerable and victimised
- main focus

Statistics:
- reinforce the idea that May is put in a difficult position.

Layout:
- main focus image
- class adverts at the bottom of page

The Mast Head:
- coat of arms (traditional)
- font (Conservative party)

Question 5

Daily Mirror - Front Page

Answer 5

Headline:
- central image (high angle)
- “Brexit delay MAYhem” - play on words

Strapline:
“Loses key vote again” - repetition
Red
Language used represents May and government as weak

Masthead:
Colour - red and white (left-wing)
Link to website
“Fighting for you” - target audience being working class

Layout:
- Betting and advertisement are the same size as the headline.
- Cultural tv shows and references immediately after masthead (Eastenders storyline)

Target Audience:
C1 - lower middle class
C2 - skilled working class