Media Theories Flashcards
Male Gaze - Mulvey
Feminist Theory - Van Zoonen
Women are objectified by men and there is male superiority in a patriarchal society
Identity Theory - Gauntlett
Identities are changing over time
Representation Theory - Hall
Representation is based on stereotypes
Structuralism - Levi-Strauss
Binary opposition
Semiotics - Barthes
Connotations and denotations
Genre Theory - Steve Neale
Genres are instances of repetition and difference
Cultivation Theory - Gerbner
Exposure to repeated patterns of representation over long periods of time can shape and influence how people perceive the world around them
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Cultivation reinforces dominant ideologies
Reception Theory - Hall
Media texts are encoded and decoded > intended and oppositional readings
Power and media industries - Curran and Seaton
Theory that media is driven by gain and profit > lack of variety and diversity within the media due to the control of a small number of companies
Cultural Industries - Hesmondhalgh
Media companies minimise risk and maximise profit
Narratology - Todorov
Narratives move forward in a chronological order with one action after another > clear beginning, middle and end
Hyperdermic Needle
Media injecting information into a passive mind
Uses and Gratifications
Audiences choose media products which offer:
- entertainment
- escape
- info and education
- social interaction
- relatability
Hyperreality - Baudrillard
