Newspaper Codes & Conventions Flashcards
Masthead
The title of the newspaper
Byline
Usually placed at the bottom of the article
Lead paragraph
At the beginning of an article and provides the readers with information what the article is about.
Slogan
A ‘catchphrase’ for a newspaper that can be easily identified with the product.
Main body
The main features of the story that are displayed for the audience to read.
Sub-headings
Usually give a couple of sentences explaining what the story to give the audience key information.
Display advertisement
An advertisement included in a newspaper that includes writing about the service or product alongside with a photo.
Small Advertisement
Includes writing about a service or product which doesn’t include a photo.
Lead Story
Seen as the most important story featured in the newspaper that’ll get the most coverage.
Pull quote
A key phrase or quotation taken from the main article
Sidebar
A short article placed alongside a main article with extra information
Off lead
The second most important story
Standfirst
An introductory paragraph in an article which summarises the article.
