Magazine Codes & Conventions Flashcards
Masthead
The title block for the magazine, usually the most eye-catching and has to be distinct
Menu
The list of contents inside the paper
Splash
The main story of the front page accompanied with the headline and a photograph
Standfirst
Sentence after a headline and before an article begins that ‘sells’ a feature to a reader
Spread
A story that covers more than one page
Strapline
Subheading that is below the initial headline
Tag
Categorises the reader’s interest in a story by using a word or phrase to engage them
Secondary lead
A sneak preview of an inside article or story, usually a picture
Caption
The text underneath an image, explaining it.
By-line
The name of the reporter
Feature
A human interest angle presented as a spread, but not as a ‘news’ item
Lure
Usually a word or phrase that makes the reader read the inside articles
Kicker
A story designed to stand out from the rest of the page by the use of a different font and layout
Box-out
A coloured box behind some text, usually to make the text stand out.
Headline
The main statement, usually in the largest and boldest font, that describes the main story.
