Newsbeat Flashcards
1
Q
What is the target audience?
A
Primarily people aged 15-30
2
Q
How do they target their younger audience?
A
-Presenters are generally younger
-Try to communicate information in a simple way (Shorter headlines, less information)
-Focus heavily on celebrities
-Cover variety of content (Gaming, sports, report on things relating to young people)
-Involve active audiences, allow for people to interact and submit stories
3
Q
What do other audiences believe?
A
-The news is dumbed down
-Dont like reports on liberal ideas
-Dont like that its primarily targeted at younger people
4
Q
Where is it broadcast?
A
- BBC Radio 1
- BBC Radio 1 Xtra
-BBC Radio Asian Network
5
Q
Why can they take risks?
A
Money comes in from license fees rather than advertisers meaning they dont have to please them.
