New Product Framework

Question 1

New Product Framework (What needs to be true?)

Answer 1

used to help a company decide whether or not to launch a product or service

1. The product targets an attractive market segment
2. The product meets customer needs and is superior to competitor products
3. The company has the capabilities to successfully launch the product
4. Launching the product will be highly profitable

Question 2

Market Attractiveness (New Product Framework)

Answer 2

1. What is the market size?
2. What is the market growth rate?
3. What are the average profit margins?

Question 3

Product (New Product Framework)

Answer 3

1. Are customers’ needs being met?
2. Is the product superior to competitors’ products?

Question 4

Company Capabilities (New Product Framework)

Answer 4

1. Does the company have the designed production expertise?
2. Does the company have the right distribution channels?

Question 5

Profitability (New Product Framework)

Answer 5

1. What are the expected revenues?
2. What are the expected costs?