Market Entry Framework

Question 1

Market Attractiveness (Market Entry Framework)

Answer 1

1. What is the market size?
2. What is the market growth rate?
3. What are the average profit margins?

*should be the first framework used with a market entry case

Question 2

Competitive Landscape (Market Entry Framework)

Answer 2

1. How many competitors are there?
2. How much share do they have?
3. Do competitors have any competitive advantages?

Question 3

Company Capabilities (Market Entry Framework)

Answer 3

1. Are there significant capability gaps?
2. Are there significant synergies we can leverage?

Question 4

Profitability (Market Entry Framework)

Answer 4

1. What are the expected revenues?
2. What are the expected costs?
3. How long will it take to breakeven?