Business Areas

Question 1

Market Attractiveness (Business Areas)

Answer 1

1. What is the market size
2. What is the growth rate?
3. What are the average profit margins?
4. Is the market attractive?

Question 2

Competitive Landscape (Business Areas)

Answer 2

1. Is there heavy competition? / How tough is the competition?
2. How many competitors are there?
3. How much share do they have?
4. Competitive Advantages?

Question 3

Company Capabilities/attractiveness (Business Areas)

Answer 3

1. Do we have the capabilities to enter?/Does the company have the capabilities to enter the market?
2. Are there significant capability gaps?
3. Are there significant synergies we can leverage?

Question 4

Customer Segments/Needs (Business Areas)

Answer 4

1. Have customer needs changed?
2. Have purchasing habits changed?
3. Do customers view the company differently?

Question 5

Profitability/Financials (Business Areas)

Answer 5

1. Will entering be profitable? / Will the company be profitable from entering the market?
2. What are expected revenues and costs?
3. How long will it take to break even?

Question 6

Strategic Alternatives (Business Areas)

Answer 6

Ex. Are there other more attractive markets the company/Coca-Cola should enter?

Question 7

Risks & Mitigations (Business Areas)

Answer 7

Ex. What are the risks of entering the market?

Question 8

CREATE YOUR OWN

Answer 8

Ex. Brand Awareness, Technology, Sustainability, Management capabilities