New Media and Technology Theory

Question 1

David Buckingham

Answer 1

is interested in the use of technology in everyday life, access to this technology and the consequences for individuals and social groups.

(One of Buckingham’s areas of concern is children and media access and use, particularly in terms of identity – internet identity through online media consumption is an ideal opportunity for students to discuss their own examples and experiences.)

Question 2

Baudrillard

Answer 2

links postmodernism with globalization- reality has been replaced by a “media-generated, hyper-reality”. Consumption here is seen to play the critical role in defining peoples’ identities and consciousness, superseding the old class-consciousness


Question 3

Del Sol Poole

Answer 3

Utopian perspective of NDM. Suggests new media will facilitate a positive media world.