new media Flashcards
features of the new media - the main differences from traditional media, 5 concepts
digitality
interactivity
hypertextuality
dispersal
virtuality
features of the new media - the main differences from traditional media, 5 concepts - interactivity
means consumers have an opportunity to engage or interact with a variety of media
because of convergence, can customise media to their own wishes, with greater choice than the ‘take it or leave it’ features of the traditional media.
has led to:
1. participatory culture: people are involved in creating and sharing media, rather than just consuming it. e.g tiktok
2. collective intelligence - combining of
knowledge by multiple users
features of the new media - the main differences from traditional media, 5 concepts - dispersal
the way the new media have become less centralized, more adapted to individual choices,
features of the new media - the main differences from traditional media, 5 concepts - virtuality
various ways people can now immerse themselves in unreal interactive
experiences in virtual worlds created by new technology
new media users
users: young, middle-aged, educated, not materially deprived
non-users: elderly, materially deprived, disabled, living rurally
stratification in the new media
Users of the new media are not a homogeneous group, sharing the same social characteristics.
stratification in the new media - social class inequalities
theres a digital divide between information-rich, who
have access to online information , and the information-poor digital have-nots.
a digital underclass forming with those who have lower education and no employment behind other groups in their access to
the internet. - even if they have access they lack skills to engage with the internet opportunities
65 per cent of those who are not online are in the bottom two social
classes.
= more difficult for lower classes to access benefits, support
stratification in the new media - age differences
Boyle
Younger generation have grown up with the new media, and been taught how to use it through peers, at school, and through the internet at home by themselves
young people are 10x more likely to go online via their mobile than those age 55+
of com - people age 16-24 compared to old people:
- spend more time online
more likely to use and own a smart phone
stratification in the new media - gender differences
differneces in the way the genders use new media - ofcom:
- games consoles more popular among men
- men spend 3x more time watching videos online
- women make more calls and send more texts
Li and Kirkup - study of internet use among chinese and british studnets
- men were more likely to have positive attitudes towards the internet
- More self-confident about their computer skills than women
stratification in the new media - global digital divide
most significant digital divide between the information-rich and
the information-poor countries
new media are used most heavily by
Western world.
those living in the world’s poorest countries lack access due to poverty.
Language and cultural barriers can also be a problem, as about 85% of websites
are in English,
effects of the new media on traditional media
a form of synergy between
the traditional and new media, as they support and interact with one another.
obvious impact of the new media and new technologies on the traditional media is the
huge decline in printed newspaper sales
how the changes of the new media impact traditional media
Technologies expanding ‘live’ coverage, such as mobile phone picture and video recording at the scene of a news event,
effects of changes on traditional media
Bivens developments of the new media have led to 3 changes in traditional journalism
- Shifts in traditional news flow cycles.
- Heightened accountability:
- Evolving news values.
effects of changes on traditional media - 1. Shifts in traditional news flow cycles.
News production depends on a flow of reports of newsworthy items
rise of citizen journalism, where members of the public , report and
spread news stories, has created an increase in the quantity of information and increased speed of flow of news and that means journalists have less time to process the news,
effects of changes on traditional media - 2. Heightened accountability:
Citizen journalism has made traditional media much more accountable to the public, as their reports are criticised by the public on blogs
News organizations are now more aware of their accountability to audiences
effects of changes on traditional media - 3. Evolving news values.
In the highly competi-
tive media market, all media need to give people the impression that they are, at all times, on
cop of everything
new media have enabled news organi-
zations, including traditional TV media, to provide more immediacy through instantaneous
live coverage
is there reduced power of ownership?
Mcnair - the new media have meant that elite groups have less power to influence news agendas
top-down control is replaced by what he calls ‘cultural chaos’ - more openness and diversity.
The balance of power of media control is shifting, as citizen journalists have growing power to influence the news that is reported, this has undermined
the influence of media owners
is there reduced power of ownership?
Bivens suggests that this shift in power is only slight, and elite groups are adapting and
will likely continue to find ways of shaping news output.
effects of new media on traditional media - rise of churnalism
the rise of churnalism and infotainment in the traditional media is an attempt to attract audiences and advertisers in a competitive global media market. This is coupled with the time pressures of 24/7 rolling news
effects of new media on traditional media - Changing relationships with media audience
the new media have forced traditional media to be more accountable and responsive to their audiences,
have also had to become more responsive in the way content is delivered, such as through multiple devices
New media technology are becoming
the preferred choice of readers and viewers to consume
‘snack’ more - want to do so more frequently throughout the day, rather than being dependent on fixed.
time television and printed newspapers.
reflected in the launching of Apple News, in partnership with fourteen UK newspaper and magazine publishers.
the significance of the new media in society - 2 general views
- the cultural optimist/neophiliac view
- the cultural pessimist view
the significance of the new media in society - The cultural optimist/ neophiliac - wider choices and more user participation
2013, UK media audiences had a choice of over 500 TV channels
News, information, shopping, and social networking are all now available online, and accessible through a
range of different devices.
Consumers can now access information about anything that interests them, making them better informed and offering them greater choice
the significance of the new media in society - The cultural optimist/ neophiliac - greater democracy
new media can give more power to ordinary people, now a vast amount of information available to all
McNair - ‘information, like knowledge, is power’.
greater opportunities to report, criticize and comment
For example, ordinary people can now publish their thoughts on Twitter
Social movements and campaigns now use the new media to spread their ideas
new media has become key tools in
mobilizing people to fight against oppressive and corrupt regimes across the world
the significance of the new media in society - The cultural optimist/ neophiliac - world becomes a global village
McLuhan - describe how the
digitized new media collapse space and time barriers in human communication, and allow users
from around the world to connect and interact
