NATURE OF PLANNING Flashcards
settting the direction and goals of an organization, establishing a system that will define the activities of the organization
planning
an important aspect of planning is defining the company’s identity and reason for being
vision and mission statements
describe what the company wants to achieve and where it wants to go in the future
vision statement
describe a company’s reason for its existence
mission statement
are specific accomplishments or action plans that are usually attained after a long period
goals
refer to action plans that involve shorter periods and more measurable outputs
objectives
the vision project to the market the kind of company that the management wants to create and the kinf of company it aspires to be
graphic
it describe the path where the company wants to go and present specific plans to move forward in the future
direction
the vision is very specific so managers are properly guided on what to do in term of resources and strategies
focused
Although the vision should be focused, itallows room for managers to change based on market situations, technological
advancements, and customer preferences.
FLEXIBLE
The vision is achievable and realistic.
FEASIBLE
The vision is clear on why the path is practically sensible and serve the
interests of members in the long run.
DESIRABLE
The vision is easy to understand,
articulated, and can be simplified into a powerful slogan
EASY TO COMMUNICATE