names

Question 1

Mcluhan

Answer 1

Medium is the Message

Question 2

david hume

Answer 2

Autonomization changes labour processes

Question 3

Gombrich

Answer 3

Cinema enforces one message to viewer (contrary to Walter Benjamin

Question 4

alex de tocueville

Answer 4

Written works are responsible for cultural saturation in France (opposite of English culture)

Question 5

wydham lewis

Answer 5

Massacre of the innocents (people left out of tech use -> digital divide)

Question 6

arnold toynbee

Answer 6

‘Etherealization’ - Realization of constant exponential technical development + desensitized society to tech.

Question 7

alvin toffler

Answer 7

Future Shock (book) -> too much change in too little time due to tech

Question 8

cage

Answer 8

offered frameworks for technologies of Cold War paranoia (tools for realizing utopian ideals and interconnectivity and self-realization)

Question 9

william shockley

Answer 9

set up company to exploit invention of transistors

Question 10

robert noyce

Answer 10

left to start Fairchild Semiconductors.

Question 11

ted hoff

Answer 11

(Microprocessor) -> asked to design set of twelve IC’s for Japanese calculator.

Question 12

steward brand

Answer 12

Rebranded technology to public -> Whole Earth Magazine

Question 13

gregory bateson

Answer 13

humans are placed in system, where senses allow analysis. + Esoteric concepts = cult status

Question 14

edward lorenz

Answer 14

Chaos Theory -> (butterfly wing flaps -> tornado)

Question 15

benoit mendelbrot

Answer 15

Fractal Geometry -> simulate real, natural objects or events via algorithms

Question 16

ted nelson

Answer 16

‘Xanadu’ -> Essentially the Hyperlink/text/MEMEX

Question 17

stuart kauffman

Answer 17

Complexity Theory -> Self-ruled, unpredictable behaviour of systems (Chaos)

Question 18

sherry turkel

Answer 18

Essentialist mode of thinking (Self-Image is ‘concrete’) “I am who I am”. + Identity Play -> MUD -> ‘an object to think with’ -> anonymity.

Question 19

derrida

Answer 19

French theorist : Self-image is unstable, and must be maintained (60s, 70s). (Opposes Turkel)

Question 20

barry wellman

Answer 20

Argues that people don’t mimic or impersonate false identities online (Opposes Turkel)

Question 21

wynn and katz

Answer 21

Argues identity play is not mainstream, doesn’t hold true significance. (Opposes Turkel).

Question 22

anthony giddens

Answer 22

freedom from predetermined life narratives -> construction of online identity. + Move from lifetime commitment to confluent relationships. (romantic love -> pure love)

Question 23

manuel castells

Answer 23

Believes that online identities are contrasted by true identities + Identification is tool to combat homogenization due to globalism.

Question 24

ismael

Answer 24

reflexive project of the self -> identity is continuously being reshaped via online identity through images, interests, etc.

Question 25

ben ze’ev

Answer 25

‘detached attachment’ -> Investment in non-physical intimacy

Question 26

techno optimists

Answer 26

online culture is the revival of community values in online communities.