203 quiz 2

Question 1

negative consequences to automation

Answer 1

automation replaces jobs, fragmentary, centralist and superficial in its patterning of human relationships

Question 2

positive consequences of automation

Answer 2

automation creates jobs for people and ways to better connect,

Question 3

the content of any medium is always just another medium

Answer 3

The content of writing is speech, the written word is the content of print, and print is the content of telegraph. The content of speech is the process of thought.

Question 4

any activity that is allowed for by something else (eg. light, a computer)

Answer 4

considered the content of that medium

This fact merely underlines the point that “the medium is the message” because it is the medium that shapes and controls the scale and form of human association and action.
Eg. when ibm discovered that it was not the business of making office equipment/business machines, but rather the business of processing information, then it began to navigate with a clear vision.

Question 5

art movement - cubism

Answer 5

came with the arrival of cinema

uniting all perspectives into one, planes intermingle, textures and light are exaggerated/distorted -> instant total awarness

E. H. Gombrich (in his book Art and Illusion “…[cinema is] the most radical attempt to stamp out ambiguity and to enforce one reading of the picture”