MUSC 2226 - unit 13 Flashcards
cross-marketing
the practice of using media in tandem so that each helps promote the other. The practice began in early 70s, when rock bands toured to promote a newly released recording. Robert Stigwood, producer of Saturday Night Fever, was the first to adapt this promotional strategy to film in a big way by using songs from the soundtrack to spark interest in the film
AOR (album-oriented radio)
a type of FM radio format that emphasizes a restricted playlist
synthesizers
a family of electronic instruments in which sounds are produced electronically, with by generating a waveform within the machine or by digitally recording accoustic sounds (e.g., the tones of a piano). Most, but not all, are operated by a keyboard
heavy metal
a hard rock style that developed in the early 70s, featuring often ear-splitting volume; heavy use of distortion; simplified chord progressions and melodies; lyrics that reflect adolescent, often male preoccupations; and elaborate stage shows
Philadelphia sound
an early 70s style which revised, expanded upon, and modernized the Motown sound
singer-songwriter
a term that came into use around 1970 to describe songwriters who performed their own music. The music of ________ was general characterized by an emphasis on melody, a folklike accompaniment, and a relatively low dynamic level
glam or glitter rock
a rock style of the early 1970s in which theatrical elements - makeup, outlandish dress - were prominent. David Bowie, in his various incarnations, is considered by many to be the major figure in _______
art rock
a rock substyle that sought to elevate rock from teen entertainment to artistic statement, often by drawing on or reworking classical compositions (e.g., Emerson, Lake, and Palmer’s version of Mussorgsky’s Pictures at an Exhibition). _______ was often distinguished by the use of electronic effects and mood music-like textures far removed from the propulsive rhythms of early rock
